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5 Steps To Understand A Buyer’s Journey In A Multi-Touchpoint Society

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ChicExecs Senior VP of Elevate, Lydia Vargo, shares the five steps to understand a buyer’s journey in a multi-touchpoint society on Forbes blog. Enjoy this highlight from the piece. Gone are the days when customers would stroll into a store and chat with a salesperson to learn about your products. Today, shoppers discover brands on their own, conduct online …

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Five Technologies That Could Give Your Business A Boost In 2023

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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on five technologies that could give your business a boost in 2023 on Forbes blog. Enjoy this brief excerpt from the piece. The media is abuzz with rumors about tech and AI, but which technologies will actually move the needle for your business this year? As the co-founder …

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6 Marketing Trends You Can Expect To See (And Love) In 2023

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ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, share 6 marketing trends you can expect to see (and love) in 2023 on Forbes blog. Enjoy this excerpt from the article below. Now’s the time to try trending marketing strategies to turn more heads and win more hearts. New year, new you, after all. Try your hand …

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What Relationship Marketing Can Mean For Your Business

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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares what relationship marketing can mean for your business on Forbes blog.  Here is an excerpt from the piece. Relationship marketing looks at the long-term, not necessarily what’s happening right now. Since you can’t build close relationships in a day, you have to nurture these leads and earn their trust over time. …

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How To Identify Your Business’s Target Audience

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ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, share her tips on how to identify a business’s target audience on Forbes blog. Enjoy this excerpt from the article below. If you want a real competitive edge, it’s time to learn who your customers are and what they need. It’s time to build a stronger business—one with …

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The Do’s And Don’ts Of Building A Successful Team

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ChicExecs Senior VP of Elevate, Lydia Vargo, shares her tips on the do’s and don’ts of building a successful team on Forbes blog. Enjoy this excerpt from the feature. Teamwork makes the dream work, and that’s definitely true in a corporate environment. You need a solid team to get your business across the finish line, but strong teams don’t materialize on their …

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How To Add TikTok And Instagram Reels To Your Digital Marketing Strategy

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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to add TikTok and Instagram reels to your digital marketing strategy on Forbes blog. Enjoy this excerpt from the featured piece. TikTok is growing quickly, so you need to get on this platform pronto if you want to make an impression on your shoppers. Sure, you …

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Mom Returning To Work? Here’s How To Explain Your Career To Your Kids

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ChicExecs Senior VP of Elevate, Lydia Vargo, shares tips on how to explain your career to your kids on Forbes blog. Enjoy this highlight from the piece. If you find yourself in the position of returning to work after a significant amount of time off, it can be a big adjustment for everyone. Children may not understand why you …

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How Corporate Responsibility Is Influencing Consumer Buying Decisions

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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how corporate responsibility is influencing consumer buying decisions on Forbes blog.  Here is an excerpt from the piece. Corporate social responsibility (CSR) is a hot topic, both for big enterprises and small businesses. And if you think corporate responsibility is just lip service, think again. CSR has a tremendous impact on how …

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Five Ways Freelance Journalists Are Changing The Media Landscape

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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares five ways freelance journalists are changing the media landscape on Forbes blog. Enjoy this excerpt from the article. Once upon a time, the media industry had newsrooms packed with journalists. But today, much of the news cycle is happening remotely, and with freelance journalists instead of employees. This shift …

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