Should You Use Emerging Social Media Networks for Business

ChicExecs Co-Founder/Co-President Kailynn Bowling discusses the factors to determine which emerging social platform is right for you and the social platforms to look out for.

She explains that over time, social networks will fall out of favor and leave room for newcomers. Marketers can’t pursue every social platform they come across; that would be a waste of time.

“Ultimately, you have to look at an emerging platform and decide if it’s a fit for your brand.”

Read the full Forbes article here.

Five Ways to Show Employee Appreciation During the Holidays

According to ChicExecs VP of Public Relations and Digital Media Kristen Wessel, many employers choose not to do employee recognition during the holidays. She shares that even small tokens of appreciation go far for your employees  because happy and engaged employees often lead to increased productivity and higher long-term earnings.

“The best way to honor your employees will come down to your company culture,” she explains.

Read the full Forbes article here.

How to Create Lasting Business Relationships

ChicExecs VP of Public Relations and Digital Media Kristen Wessel shares how to create better relationships with vendors, customers, competitors and more — no matter where they are in the world.

She explains that no matter how great your product or team is, the success of your business revolves around good relationships.

“Although we’re buttoned up and professional at work, we still want to connect with other people. That’s why business relationships are everything.”

Read her full Forbes article here.

 

Got an Unexpected Reporter Call? 12 Ways to Handle a Surprise Press Interview

ChicExecs Senior Director of PR & Operations Kristen Wessel shares her best advice for professionals who find themselves surprised by and unprepared for a reporter’s questions. Nobody likes to be caught off guard, so it’s best to have a plan for these kinds of situations.

“Don’t be defensive if they start asking questions. Be friendly and thoughtful but don’t give too much away.”

Read the full Forbes article here.

 

 

What International Brands Need to Know About the U.S. Market

ChicExecs Senior Director of Strategic Accounts Lydia Vargo explains what steps international brands can take to enter the U.S. market. Setting us apart from other global markets, U.S. consumers have all the power.

“No matter your success elsewhere in the world, the U.S. is a different playing field. Although outside success is an essential foundation for growing your brand, think about U.S. consumers first.”

Read the full Forbes article here.

 

13 Top Solutions for a Marketing Campaign that Didn’t Go Quite How You’d Hoped

ChicExecs Senior Director of PR & Operations Kristen Wessel shares her helpful tip so companies can identify what went wrong when a marketing campaign fails and how to remedy the situation.

“When a marketing plan doesn’t go as planned, the best thing to do is start over. Take inventory of what happened and formulate a new cohesive plan with a different angle and approach.”

Read the full Forbes article here.

How to Win at Client Communication

ChicExecs Senior Director of PR & Operations, Kristen Wessel shares her tips for client communication strategies and the benefits they have for your brand. According to research, 82 percent of all customers expect an immediate response from brands. They expect timely and effective communication.

“No matter where you are in life or business, communication is a skill that can take you far. Give your clients the white glove service they expect.”

Read the full Forbes article here.