How to Create Lasting Business Relationships

ChicExecs VP of Public Relations and Digital Media Kristen Wessel shares how to create better relationships with vendors, customers, competitors and more — no matter where they are in the world.

She explains that no matter how great your product or team is, the success of your business revolves around good relationships.

“Although we’re buttoned up and professional at work, we still want to connect with other people. That’s why business relationships are everything.”

Read her full Forbes article here.

 

Got an Unexpected Reporter Call? 12 Ways to Handle a Surprise Press Interview

ChicExecs Senior Director of PR & Operations Kristen Wessel shares her best advice for professionals who find themselves surprised by and unprepared for a reporter’s questions. Nobody likes to be caught off guard, so it’s best to have a plan for these kinds of situations.

“Don’t be defensive if they start asking questions. Be friendly and thoughtful but don’t give too much away.”

Read the full Forbes article here.

 

 

What International Brands Need to Know About the U.S. Market

ChicExecs Senior Director of Strategic Accounts Lydia Vargo explains what steps international brands can take to enter the U.S. market. Setting us apart from other global markets, U.S. consumers have all the power.

“No matter your success elsewhere in the world, the U.S. is a different playing field. Although outside success is an essential foundation for growing your brand, think about U.S. consumers first.”

Read the full Forbes article here.

 

13 Top Solutions for a Marketing Campaign that Didn’t Go Quite How You’d Hoped

ChicExecs Senior Director of PR & Operations Kristen Wessel shares her helpful tip so companies can identify what went wrong when a marketing campaign fails and how to remedy the situation.

“When a marketing plan doesn’t go as planned, the best thing to do is start over. Take inventory of what happened and formulate a new cohesive plan with a different angle and approach.”

Read the full Forbes article here.

How to Win at Client Communication

ChicExecs Senior Director of PR & Operations, Kristen Wessel shares her tips for client communication strategies and the benefits they have for your brand. According to research, 82 percent of all customers expect an immediate response from brands. They expect timely and effective communication.

“No matter where you are in life or business, communication is a skill that can take you far. Give your clients the white glove service they expect.”

Read the full Forbes article here.

ChicExecs Secures Four Clients in Forbes

We’re happy to announce our latest feature highlights multiple clients in Forbes!

Kumana Avocado Sauce, Fond Bone Broth, ChocZero milk and dark chocolate squares and ViBE Calm bars were featured picks in “Great Keto Snacks And Meals You Should Try This Summer.”

Is your company looking to get more media coverage? Get in touch with us and learn more about our PR services.

Congratulations to our amazing clients on such a great placement!

The ChicExecs Team

Why Giving Back Increases Brand Loyalty

ChicExecs Co-Founder Nikki Carlson discusses the benefits of businesses giving back. She explains that although corporate responsibility is important, it should resonate with the brand and audience.

“Embrace your mission and values to create a giving program that will grow your brand and change the world for years to come.”

Read the full Forbes article here.

 

 

Seven Tips for Becoming a Better Salesperson

ChicExecs Senior Director of Strategic Accounts Lydia Vargo shares her tips to have you looking and sounding like a natural-born salesperson.

“In my experience, the best salespeople don’t memorize product features. Instead, they learn how to read other people.”

Read the Forbes full article here.

 

 

10 Effective Ways to Deal with Customer Objections and Make that Sale

ChicExecs Senior Director of Strategic Accounts Lydia Vargo was featured in a panel for the Forbes Business Development Council to weigh in on the best way to handle common customer concerns and how to turn those objections into a sale.

She gives her advice on defusing the situation: identifying the problem, removing the threat, asking questions for engagement and closing.

Read the full Forbes article here.