Kristen Wessel, ChicExecs Vice President of PR and Digital Marketing and President of ExPR, shares essential PR strategies every thought leader should know about on Forbes blog. Enjoy this excerpt from the article below. Public relations (PR) might seem like a private club reserved for the Samantha Joneses of the world, but anyone can become a PR […]
Kristen Wessel, President of ExPR and ChicExecs Senior VP of PR and Digital Marketing, shares how a PR strategy can help experts build credibility and influence on Forbes blog. Below is a highlight to enjoy. Today, every expert worth their salt is online, making the professional landscape more competitive than ever. With countless pros in
ChicExecs Senior VP of Elevate, Lydia Vargo, shares how to be an expert in the AI age on Forbes blog. Enjoy this excerpt from the piece. AI can process information at the speed of light, but it can’t make moral judgments or offer nuanced perspectives like an expert can. Whether you’re a doctor, business owner,
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ChicExecs President of ExPR and Senior VP of PR and Digital Marketing Kristen Wessel shares tips on how to leverage your brand’s reviews on Forbes blog. Below is a highlight from the piece. Reviews aren’t just feedback. They contribute to the narrative that shapes the public’s opinion of your brand—so make them count! Leveraging reviews in
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ChicExecs Co-Founder and Co-President Kailynn Bowling shares how to successfully tell your brand’s story on Forbes blog. Here are highlights from the article. Brand storytelling is an art, but here are seven tips that can help you successfully share your story. 1. Include the elements of good storytelling. Every good story follows a pattern. Including these
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ChicExecs Senior VP of Elevate, Lydia Vargo, shares the five steps to understand a buyer’s journey in a multi-touchpoint society on Forbes blog. Enjoy this highlight from the piece. Gone are the days when customers would stroll into a store and chat with a salesperson to learn about your products. Today, shoppers discover brands on their own, conduct online
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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on five technologies that could give your business a boost in 2023 on Forbes blog. Enjoy this brief excerpt from the piece. The media is abuzz with rumors about tech and AI, but which technologies will actually move the needle for your business this year? As the co-founder
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ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, share 6 marketing trends you can expect to see (and love) in 2023 on Forbes blog. Enjoy this excerpt from the article below. Now’s the time to try trending marketing strategies to turn more heads and win more hearts. New year, new you, after all. Try your hand
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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares what relationship marketing can mean for your business on Forbes blog. Here is an excerpt from the piece. Relationship marketing looks at the long-term, not necessarily what’s happening right now. Since you can’t build close relationships in a day, you have to nurture these leads and earn their trust over time.
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ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares her tips on how to identify a business’s target audience on Forbes blog. Enjoy this excerpt from the article below. If you want a real competitive edge, it’s time to learn who your customers are and what they need. It’s time to build a stronger business—one with
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