As the year’s final quarter approaches, brands face a critical period for achieving their annual goals. Q4, spanning from October to December, is packed with significant sales events like Halloween, Black Friday, Cyber Monday, and the entire holiday season. To capitalize on these opportunities, brands need to plan ahead and implement effective marketing strategies. Here’s […]
HOW BRANDS CAN PREPARE THEIR MARKETING FOR Q4 Read More »
Spending your entire annual marketing budget before the year ends can be both a challenge and an opportunity. It might mean that your campaigns have been effective, but you need more resources to keep your brand visible and engaging. However, the absence of a budget does not have to mean the end of your marketing
WHAT BRANDS SHOULD DO IF THEIR ANNUAL MARKETING BUDGET IS ALREADY SPENT Read More »
Content is king; however, not all content is created equally. High-quality content that drives traffic requires a strategic approach, creativity, and a deep understanding of your audience. Here’s a guide on creating content that not only attracts visitors but keeps them coming back for more. Understanding Your Audience The foundation of high-quality content is a
CREATING HIGH-QUALITY CONTENT THAT DRIVES TRAFFIC Read More »
Standing out in a competitive market requires creativity, agility, and a willingness to take risks. Traditional marketing strategies, while still valuable, often fall short in capturing the attention of a savvy, digital-native audience. Brands need to think outside the box to make a lasting impact. Here are some innovative marketing strategies to help brands break
MARKETING TACTICS FOR MODERN BRANDS Read More »
Baby Boomers, typically defined as those born between 1946 and 1964, are a unique demographic group with distinct consumer behaviors and shopping habits. Their purchasing power has become substantial as they have aged, making them a key target market for various industries. Understanding their preferences and tendencies can help businesses tailor their strategies to meet
UNDERSTANDING BOOMER CONSUMER BEHAVIOR Read More »
ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to create loyal customers, especially during a crisis, on Forbes blog. Enjoy this excerpt from the piece. A life-changing event such as the one we’re navigating right now is sure to change consumer buying habits. As more people find themselves being impacted financially,
How To Create Loyal Customers, Especially During A Crisis Read More »
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