ChicExecs Senior VP of Elevate, Lydia Vargo, shares why and how to jumpstart your brand strategy with the power of PR on Forbes blog. Here is an excerpt. PR and marketing are separate disciplines that often bleed together. But good PR can give a big boost to marketing, remove obstacles and solidify your presence in the market. Even […]
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ChicExecs Senior VP of Elevate Lydia Vargo shares her tips on the three key skills of a successful salesperson on Forbes blog. Here is an excerpt from the piece. Sales can be a tough gig, but it’s an exhilarating job that gives you a direct line to the customer. While some are natural-born salespeople, most of us have to develop our skills
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ChicExecs Senior VP of Elevate, Lydia Vargo, shares how to determine what to keep in your brand strategy with a limited budget on Forbes blog. Enjoy this excerpt from the piece. As businesses plan for a “new normal,” the first thing they’re reviewing is quarterly budgets. In these tough economic times, there are sure to be some deep cuts
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ChicExecs Senior VP of Elevate, Lydia Vargo, shares how to make your brand stand out in a global marketplace on Forbes blog. Here is a summary from the piece. As the VP of global strategic accounts at a PR and retail strategy company, I’ve counseled both national and international brands. Whether you need to stand
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ChicExecs Senior VP of Elevate, Lydia Vargo, shares her ideas on what makes a good salesperson on Forbes blog. Here is an excerpt for your enjoyment: Whether you’re trying to boost your own skills or hire great salespeople for your team, I recommend looking for these characteristics. You can hone your sales skills by cultivating
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ChicExecs Senior VP of Elevate, Lydia Vargo, shares five ways to streamline the relationship between sales and markting on Forbes blog. Enjoy this highlight from the piece. It can be hard to realign sales and marketing if you haven’t been doing it from the start, but it is possible. Your two teams should work together in a streamlined, intentional
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