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WHAT A BRAND’S MARKETING SHOULD LOOK LIKE FOR THE SECOND HALF OF THE YEAR

ALL, Trends & Tips /

As the year progresses, brands must adapt their marketing strategies to stay relevant and maximize their impact. The second half of the year presents unique opportunities and challenges, and brands need to be proactive and innovative in their approach. Here’s what a brand’s marketing strategy should focus on for the remainder of the year. Platform […]

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EXPO WEST 2024: EXPLORING THE LATEST TRENDS IN FOOD, BEVERAGE, AND WELLNESS

ALL, Trends & Tips /

Expo West 2024 was an absolute blast and our team was there to immerse in the latest trends and insights! Exhibitors showcased creative and innovative products, ideas, and connections! Sustainability Takes Center Stage At the forefront of this year’s Expo West was a commitment to sustainability and social responsibility. Our team saw firsthand how brands

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THE RISING TREND OF SUSTAINABLE AND ETHICAL BRANDING

ALL, Trends & Tips /

The business landscape is witnessing a significant shift toward sustainable and ethical branding. Brands are no longer solely judged by the quality of their products; consumers now demand transparency, responsibility, and a commitment to sustainable practices. Let’s delve into the rising trend of sustainable and ethical branding and explore how businesses are redefining success by

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How Corporate Responsibility Is Influencing Consumer Buying Decisions

ALL /

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how corporate responsibility is influencing consumer buying decisions on Forbes blog.  Here is an excerpt from the piece. Corporate social responsibility (CSR) is a hot topic, both for big enterprises and small businesses. And if you think corporate responsibility is just lip service, think again. CSR has a tremendous impact on how

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