Retail PR & Digital Marketing

digital marketing

WHY BEAUTY BRANDS SHOULD CONSIDER INFLUENCER MARKETING

Staying relevant and reaching your target audience requires innovative marketing strategies in the beauty and makeup industry, where trends shift as quickly as a makeup brush stroke. One such strategy that has proven to be incredibly effective is influencer marketing. Authenticity and Relatability: Unlike traditional advertising, influencer campaigns feel more like recommendations from a friend

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MILLENNIAL SPENDING HABITS AND WHY BRANDS SHOULD TARGET THEM

In the ever-evolving landscape of consumer behavior, one demographic stands out as a key player in shaping market trends and driving innovation – millennials. Millennials have emerged as a powerful force in the global economy, and their unique spending habits are reshaping the way businesses approach marketing and product development. Why Target Millennials? Millennials represent

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CONSUMERS PREFER RELATABLE SOCIAL MEDIA CONTENT OVER POLISHED PERFECTION

A significant shift in consumer preferences has emerged. The era of polished, high-quality content dominating the digital sphere is gradually giving way to a new trend – the appreciation for authenticity and relatability. Consumers are now expressing a preference for content that feels genuine, unfiltered, and mirrors real-life experiences. This shift has profound implications for

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BRANDS SHOULD GET READY FOR THE HOLIDAY TRAVEL SEASON

The holiday travel season represents a significant opportunity for brands to capitalize on increased consumer activity and spending. Here are several reasons why brands should get ready for the holiday travel season. Increased Consumer Spending  During the holiday travel season, people are more willing to spend money on various products and services. Whether it’s purchasing

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ChicExecs PR Secures Clients in Top National Features in 2023, Boosting Brands in Becoming Best Sellers on Amazon

The agency’s strategies help well-known brands like Stomp Rocket®, Boppy® and The Comfy® promote their niche products to an eager audience that loves what they offer. ChicExecs PR + Retail Placement Agency announces major PR wins for its long-standing clients this year who have turned to its experts to craft campaigns resulting in significant national

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