Retail PR & Digital Marketing

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SPRING AND SUMMER AD STRATEGIES THAT MAKE YOUR BRAND BLOOM

As the seasons shift and the days get longer, so should your ad strategy. Spring and summer are golden opportunities for brands to get creative, tap into that seasonal energy, and connect with audiences who are ready to spend, travel, and celebrate. Whether you’re selling snacks, sunglasses, swimsuits, or skincare—this is your moment to shine. […]

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HOW TO STAY MOTIVATED AS A BRAND OWNER (EVEN WHEN SALES ARE SLOW)

Let’s be real—owning a brand is not for the faint of heart. There are days when the sales are flowing, the reviews are glowing, and your DMs are full of collab requests. And then there are the slower seasons—when the website traffic dips, the orders slow down, and suddenly, you’re questioning everything from your pricing

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HOW TO TURN A MEDIA PLACEMENT INTO LONG-TERM BRAND SUCCESS

Securing a media placement is an exciting milestone for any brand. Seeing your product or expertise featured in a reputable publication, online outlet, or television segment is a powerful endorsement that can build credibility and drive immediate attention. But what happens after the initial buzz fades? You need a strategic approach to turn media coverage

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HOW TO CAPTURE LIFESTYLE PHOTOS THAT MAKE YOUR BRAND MORE RELATABLE

One of the most effective ways to make your brand feel authentic and connect with your audience is through lifestyle photography. Unlike traditional product shots, lifestyle photography places your products in real-life settings, showing how they fit into the daily lives of your customers. Here’s how to capture lifestyle photos that resonate and make your

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HOW BRANDS CAN PREPARE THEIR MARKETING FOR Q4

As the year’s final quarter approaches, brands face a critical period for achieving their annual goals. Q4, spanning from October to December, is packed with significant sales events like Halloween, Black Friday, Cyber Monday, and the entire holiday season. To capitalize on these opportunities, brands need to plan ahead and implement effective marketing strategies. Here’s

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