In the age of digital marketing, where brands are vying for consumers’ attention across various online platforms, television remains a powerful and influential medium for reaching a vast and diverse audience. TV segments, often referred to as sponsored segments or branded content, are an effective way for brands to enhance their brand awareness and engage […]
Brands across various industries are already gearing up for the exciting possibilities and challenges that the upcoming new year will bring. Let’s explore why it’s essential for brands to get retail ready now for the new year and the steps you can take to ensure a successful transition. Analyze the Year That Was Before looking
ChicExecs Senior VP of Elevate, Lydia Vargo, shares the five steps to understand a buyer’s journey in a multi-touchpoint society on Forbes blog. Enjoy this highlight from the piece. Gone are the days when customers would stroll into a store and chat with a salesperson to learn about your products. Today, shoppers discover brands on their own, conduct online
ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares why business reviews are a must, plus five tips to get more reviews on Forbes blog. Below is a highlight to enjoy. Let’s look at why reviews are so important for your business, as well as five easy ways to generate more glowing reviews for your company.
ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on five technologies that could give your business a boost in 2023 on Forbes blog. Enjoy this brief excerpt from the piece. The media is abuzz with rumors about tech and AI, but which technologies will actually move the needle for your business this year? As the co-founder
ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, share 6 marketing trends you can expect to see (and love) in 2023 on Forbes blog. Enjoy this excerpt from the article below. Now’s the time to try trending marketing strategies to turn more heads and win more hearts. New year, new you, after all. Try your hand
ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares what relationship marketing can mean for your business on Forbes blog. Here is an excerpt from the piece. Relationship marketing looks at the long-term, not necessarily what’s happening right now. Since you can’t build close relationships in a day, you have to nurture these leads and earn their trust over time.
ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, share her tips on how to identify a business’s target audience on Forbes blog. Enjoy this excerpt from the article below. If you want a real competitive edge, it’s time to learn who your customers are and what they need. It’s time to build a stronger business—one with
ChicExecs Co-Founder and Co-President Kailynn Bowling shares how to leverage press before the holiday buying season on Inc. blog. Here is an excerpt from the piece. All of your competitors are vying for a slice of shoppers’ attention, so make your news features count. Follow these tips to amplify your past press coverage during your holiday campaigns. Turn
ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to pivot your marketing strategy during uncertain times on Forbes blog. Here is a highlight from the article. The phrase “uncertain times” became the anthem of 2020. But what some of us thought would be a few months of strangeness quickly turned into an ongoing,