How to Make Lasting Customer Relationships

ChicExecs Sales and Marketing Director Karolina Hobson shares her five strategies for building long-lasting customer relationships. Essential to brand loyalty, she explains you’ll see not only a happier customer base but a boost to your bottom line.

“Customer connections override customer skepticism and encourage them to stay with you for the long haul. Personalization and engagement are key to turning potential customers into buying customers.”

Read the full article from Business.com here.