Retail PR & Digital Marketing

customer engagement

WHY BRANDS NEED TO POSITION THEMSELVES AS EXPERTS IN THEIR INDUSTRY

Consumers are constantly searching for trustworthy sources, especially when making purchasing decisions. This need for credibility is why brands that position themselves as experts in their industry gain a powerful advantage. By building authority and showcasing knowledge, brands can establish deeper trust with their audience, stand out from the competition, and create long-lasting connections. Here’s

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What Makes A Good Salesperson?

ChicExecs Senior VP of Elevate, Lydia Vargo, shares her ideas on what makes a good salesperson on Forbes blog. Here is an excerpt for your enjoyment: Whether you’re trying to boost your own skills or hire great salespeople for your team, I recommend looking for these characteristics. You can hone your sales skills by cultivating

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