Getting featured in the right media outlets can take your brand to the next level, but how do you know which ones are the best fit? Not all press is created equal, and strategic placement is key to maximizing your exposure and reaching the right audience. Here’s how to determine which media outlets align with […]
HOW TO CHOOSE THE RIGHT MEDIA OUTLETS FOR YOUR BRAND Read More »
In today’s crowded marketplace, building a meaningful connection with consumers is not just a competitive advantage—it’s essential. Brands that resonate on a deeper level foster loyalty, trust, and advocacy, transforming customers into lifelong supporters. Here are actionable strategies for achieving that elusive connection through marketing. Understand Your Audience Inside and Out To connect with consumers,
HOW BRANDS CAN CONNECT WITH THEIR CONSUMERS ON A DEEPER LEVEL Read More »
As the calendar flips to a new year, brands have a fresh opportunity to capture attention, build relationships, and drive growth. Q1 is a pivotal time to lay the foundation for success by leveraging the right marketing strategies. Here are the top tactics to make the most of the first quarter! The start of the
HOW BRANDS CAN SET THE STAGE IN Q1 FOR A STELLAR YEAR Read More »
In today’s competitive retail landscape, it’s not just the product itself that catches a customer’s attention—it’s the packaging. The packaging serves as the first point of contact between a brand and its potential customer, and it plays a crucial role in the success of a product on retail shelves. But beyond its role as a
THE IMPORTANCE OF PACKAGING IN RETAIL STRATEGY Read More »
Consumers are constantly searching for trustworthy sources, especially when making purchasing decisions. This need for credibility is why brands that position themselves as experts in their industry gain a powerful advantage. By building authority and showcasing knowledge, brands can establish deeper trust with their audience, stand out from the competition, and create long-lasting connections. Here’s
WHY BRANDS NEED TO POSITION THEMSELVES AS EXPERTS IN THEIR INDUSTRY Read More »
While it may seem early, now is the perfect time to start planning your holiday PR and marketing strategies. Here’s why getting a head start can make all the difference in achieving a successful holiday season. Beating the Competition: The holiday season is one of the busiest and most competitive times of the year for
WHY BRANDS SHOULD PREPARE NOW FOR HOLIDAY PR AND MARKETING Read More »
ChicExecs Senior VP of Elevate, Lydia Vargo, shares her ideas on what makes a good salesperson on Forbes blog. Here is an excerpt for your enjoyment: Whether you’re trying to boost your own skills or hire great salespeople for your team, I recommend looking for these characteristics. You can hone your sales skills by cultivating
What Makes A Good Salesperson? Read More »
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