Retail PR & Digital Marketing

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LEVERAGING INFLUENCERS: A DYNAMIC STRATEGY TO BOOST YOUR BRAND’S SEO

Brands continually seek innovative ways to enhance their online presence and drive website traffic. SEO stands at the forefront as it is key to unlocking visibility and relevance in the digital landscape. While traditional SEO techniques such as keyword optimization and backlink building remain crucial, a more contemporary strategy has been gaining traction: leveraging influencers. […]

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4 Ways To Boost Your PR And Marketing—Even With A Microscopic Budget

Lydia Vargo, Senior VP of Elevate at ChicExecs, shares four ways to boost your PR and marketing, even with a microscopic budget, on Forbes blog. Here’s a highlight from the piece. Follow these tips to boost your brand—even with a microscopic budget. 1. Revamp your website content. What are you putting out there? Even tiny brands can do very well

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How To Add TikTok And Instagram Reels To Your Digital Marketing Strategy

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to add TikTok and Instagram reels to your digital marketing strategy on Forbes blog. Enjoy this excerpt from the featured piece. TikTok is growing quickly, so you need to get on this platform pronto if you want to make an impression on your shoppers. Sure, you

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Want to Rule Instagram? Tap Into The Power of User-Generated Content

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how to tap into the power of user-generated content on Instagram on Newsweek blog. Check out this highlight from the feature. One of the most effective (and low-cost) ways to boost your social media engagement is to invest in user-generated content (UGC). UGC is any piece of content that a third

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