ChicExecs Co-Founder/Co-President Kailynn Bowling shares her best practices for behind-the-scenes content and why it matters.
She explains that behind-the-scenes content is valuable to brands because it humanizes your company.
“Instead of pretending to be a high-and-mighty, perfect brand, you embrace your innate humanity to connect with customers in a way that’s real but still professional.”
Read the full Inc. article here.
ChicExecs Sales and Marketing Director Karolina Hobson shares how businesses can benefit from repurposing content to spend less time agonizing over new blogs and social media posts and focus instead on sales and engagement.
“Some people are unsure about repurposing content because they fear Google penalizes for duplicate content or that customers will notice similar content across multiple platforms. However, when you repurpose content the right way, you have nothing to fear.”
Read her full article here on Business.com.