Retail PR & Digital Marketing

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STRATEGIES FOR ENHANCING YOUR BRAND’S ONLINE PRESENCE

A robust social media presence isn’t just an option; it’s necessary for brands aiming to excel in the fiercely competitive market. With countless users navigating diverse platforms daily, the chance to engage with your ideal audience has never been more abundant. Here are some key strategies to elevate your brand’s social media presence and make […]

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2024 SOCIAL MEDIA TRENDS TO INCORPORATE INTO YOUR STRATEGY

Social media is constantly evolving, which means it’s crucial to align your strategy with the upcoming trends of 2024. Let’s explore the key predictions shaping the social media landscape this year. Embracing Authenticity In a world dominated by AI tools, the chicexecsvalue of a genuine human touch has never been more significant. Studies show that

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HOW INFLUENCERS AFFECT CONSUMER BEHAVIOR

In today’s digital age, the way consumers make purchasing decisions has undergone a significant transformation. Traditional advertising methods still hold their ground, but the rise of social media has paved the way for a new wave of marketing – influencer marketing. Its prominence and effectiveness have skyrocketed in recent years. Influencers, often considered trendsetters and

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Why Your 2020 Marketing Strategy Should Include Influencers

ChicExecs Co-Founder and Co-President Nikki Carlson shares her tips on why your 2020 marketing strategy should include influencers on Forbes blog. Enjoy this brief excerpt from the piece. Influencer marketing is a modern form of word-of-mouth marketing. Through influencers, your brand has the power to influence people’s purchasing decisions. Brands need influencer marketing in 2020 for five

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