ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to build a brand that resonates with today’s consumers on Newsweek. Here’s a highlight from the article. You’ve built a great brand, but what do shoppers really think about it? You need a deep understanding of your shoppers to build an effective brand that works for …
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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how corporate responsibility is influencing consumer buying decisions on Forbes blog. Here is an excerpt from the piece. Corporate social responsibility (CSR) is a hot topic, both for big enterprises and small businesses. And if you think corporate responsibility is just lip service, think again. CSR has a tremendous impact on how …
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