Retail PR & Digital Marketing

consumers

EXPO WEST 2024: EXPLORING THE LATEST TRENDS IN FOOD, BEVERAGE, AND WELLNESS

Expo West 2024 was an absolute blast and our team was there to immerse in the latest trends and insights! Exhibitors showcased creative and innovative products, ideas, and connections! Sustainability Takes Center Stage At the forefront of this year’s Expo West was a commitment to sustainability and social responsibility. Our team saw firsthand how brands

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STRATEGIES TO MAKE YOUR BRAND WEBSITE STAND OUT FOR CUSTOMERS

A brand’s website serves as the virtual storefront, making a lasting impression on consumers. With countless options available, brands must go beyond a mere online presence; they need to create a website that captivates and engages visitors. Compelling Visual Design: Align the website’s visual elements with your brand identity, using consistent colors, fonts, and imagery.

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WHAT TODAY’S CONSUMERS LOOK FOR IN A BRAND

In a marketplace flooded with choices, consumers are becoming increasingly discerning about the brands they choose to support. Beyond the products or services offered, modern consumers seek a deeper connection with the brands they engage with. Quality and Reliability: Consumers prioritize brands that consistently deliver high-quality products or services. Reliability builds confidence and encourages repeat

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THE FUTURE OF RETAIL IS LIVESTREAM SHOPPING

As technology continues to reshape the retail landscape, livestream shopping is emerging as a revolutionary force, transforming how consumers shop and interact with brands. While it may have started as a niche trend, there is a compelling case for the mainstream adoption of livestream shopping. Interactive Shopping Experience: Livestream shopping allows consumers to engage with

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WHAT BRANDS SHOULD EXPECT FOR BLACK FRIDAY 2023

As the retail landscape continues to evolve, Black Friday remains a pivotal moment for brands seeking to capitalize on consumer enthusiasm and drive sales. With the approach of Black Friday 2023, brands must anticipate and adapt to the changing dynamics of consumer behavior, technological advancements, and market trends. Extended Shopping Periods One notable shift in

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THE IMPORTANCE OF TARGETING GEN Z

Generation Z represents a significant and influential consumer group reshaping how businesses approach marketing and branding. With their unique characteristics, preferences, and values, Generation Z is a game-changer in marketing. They make up a substantial portion of the global population, surpassing both the Baby Boomers and Millennials. This sheer size means they have considerable purchasing

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How Corporate Responsibility Is Influencing Consumer Buying Decisions

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how corporate responsibility is influencing consumer buying decisions on Forbes blog.  Here is an excerpt from the piece. Corporate social responsibility (CSR) is a hot topic, both for big enterprises and small businesses. And if you think corporate responsibility is just lip service, think again. CSR has a tremendous impact on how

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