Gen X, born roughly between the early 1960s and the early 1980s, occupies a significant space in the consumer market. Despite often being overshadowed by the larger millennial and baby boomer demographics, Gen Xers wield considerable purchasing power and have distinct behaviors when shopping for products. Understanding the preferences and habits of Gen X consumers […]
NAVIGATING GEN X CONSUMER BEHAVIOR Read More »
ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, share if you should seek out online press or print placements on Forbes blog. Enjoy this excerpt! When was the last time you read a magazine or newspaper? Compared to how often you pick up your phone to read the news, you likely don’t read print media
Should You Seek Out Online Press Or Print Placements? Read More »
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