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WHAT CRO TEACHES US ABOUT CONSUMER BEHAVIOR

ALL, Trends & Tips /

Understanding how consumers think, act, and engage online is the key to business success. Conversion Rate Optimization (CRO) offers more than just a method to increase website conversions—it’s a window into your audience’s behavior. CRO provides actionable insights into consumer psychology and decision-making by analyzing data, testing variations, and implementing changes. Let’s dive into what […]

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EXPO WEST 2024: EXPLORING THE LATEST TRENDS IN FOOD, BEVERAGE, AND WELLNESS

ALL, Trends & Tips /

Expo West 2024 was an absolute blast and our team was there to immerse in the latest trends and insights! Exhibitors showcased creative and innovative products, ideas, and connections! Sustainability Takes Center Stage At the forefront of this year’s Expo West was a commitment to sustainability and social responsibility. Our team saw firsthand how brands

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THE FUTURE OF RETAIL IS LIVESTREAM SHOPPING

ALL, Trends & Tips /

As technology continues to reshape the retail landscape, livestream shopping is emerging as a revolutionary force, transforming how consumers shop and interact with brands. While it may have started as a niche trend, there is a compelling case for the mainstream adoption of livestream shopping. Interactive Shopping Experience: Livestream shopping allows consumers to engage with

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How Corporate Responsibility Is Influencing Consumer Buying Decisions

ALL /

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how corporate responsibility is influencing consumer buying decisions on Forbes blog.  Here is an excerpt from the piece. Corporate social responsibility (CSR) is a hot topic, both for big enterprises and small businesses. And if you think corporate responsibility is just lip service, think again. CSR has a tremendous impact on how

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