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BEST WAYS BRANDS CAN UTILIZE TIKTOK FOR MARKETING

ALL, Trends & Tips /

TikTok has transformed the marketing landscape with short-form, engaging, and often highly viral video content. With over a billion active users, TikTok offers brands an incredible opportunity to connect with audiences creatively and authentically. Here are some of the best ways for brands to harness the platform’s full potential.  Create Authentic, Relatable Content TikTok’s appeal […]

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USING MARKET RESEARCH TO MAKE INFORMED RETAIL PLACEMENT DECISIONS

ALL, Trends & Tips /

When it comes to retail placement, success is about more than just stocking shelves. Strategic retail placement is key to maximizing visibility, driving sales, and building a strong brand presence. But how do you know where your products should be placed? The answer lies in market research, which provides invaluable insights into consumer behavior, industry

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What Relationship Marketing Can Mean For Your Business

ALL, Trends & Tips /

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares what relationship marketing can mean for your business on Forbes blog.  Here is an excerpt from the piece. Relationship marketing looks at the long-term, not necessarily what’s happening right now. Since you can’t build close relationships in a day, you have to nurture these leads and earn their trust over time.

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How To Make Your Brand’s Story Stand Out In A Saturated Market

ALL /

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how to make your brand’s story stand out in a saturated market on Forbes blog. Check out this highlight from the feature. Follow these six tips to make your brand stand out from your competitors. 1. Nail The Branding Basics Are you using blurry images or outdated Comic Sans font in your

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