Retail PR & Digital Marketing

community building

WHAT BRANDS SHOULD DO IF THEIR ANNUAL MARKETING BUDGET IS ALREADY SPENT

Spending your entire annual marketing budget before the year ends can be both a challenge and an opportunity. It might mean that your campaigns have been effective, but you need more resources to keep your brand visible and engaging. However, the absence of a budget does not have to mean the end of your marketing […]

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THE IMPACT OF IN-STORE INFLUENCER EVENTS ON BRAND GROWTH

Influencer marketing has become a cornerstone for brand promotion. While online collaborations and social media campaigns continue to dominate, in-store influencer events present a unique and powerful opportunity for brands. These events offer a blend of personal interaction and online reach, creating a multifaceted approach that can significantly enhance brand visibility and consumer engagement. Here’s

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The How And Why Of Building Micro-Communities On Social Media

ChicExecs Co-Founder and Co-President Nikki Carlson shares the how and why of building micro-communities on social media on Forbes blog. Enjoy this brief excerpt from the piece. What are micro-communities?  Social media is crowded. Everybody has something to say, and it’s easy to feel lost in anonymity on these platforms. Your customers want online spaces where they

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