Retail PR & Digital Marketing

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THE CONNECTION BETWEEN PR AND ADS CAN INCREASE BRAND VISIBILITY

Establishing a strong brand presence is crucial for success in the competitive business world. Advertising and PR are two key components that play a pivotal role in shaping and maintaining a brand’s image. While these two disciplines are distinct, they share a symbiotic relationship that, when harnessed effectively, can propel a brand to new heights. […]

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HOW BRANDS CAN PREPARE FOR AFFILIATE MARKETING IN 2024

As we approach 2024, the digital marketing landscape continues to evolve, and affiliate marketing remains a powerful strategy for brands looking to expand their reach and increase revenue. Affiliate marketing involves partnering with individuals or other businesses (affiliates) who promote a brand’s products or services in exchange for a commission on sales generated through their

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