As the calendar flips to a new year, brands have a fresh opportunity to capture attention, build relationships, and drive growth. Q1 is a pivotal time to lay the foundation for success by leveraging the right marketing strategies. Here are the top tactics to make the most of the first quarter! The start of the […]
HOW BRANDS CAN SET THE STAGE IN Q1 FOR A STELLAR YEAR Read More »
As the end of the year approaches and the holiday season winds down, it’s easy to put off thinking about the next quarter. However, for brands aiming to impact in the spring, now is the perfect time to start planning your marketing campaigns and securing media features. Here’s why you should begin thinking about spring
WHY BRANDS SHOULD START THINKING ABOUT SPRING MARKETING AND MEDIA FEATURES NOW Read More »
Businesses often find themselves navigating a variety of strategies to promote their brands effectively. Public Relations (PR) and advertising are two of the most critical tools in this promotional toolbox. While they may seem similar on the surface, PR and advertising serve distinct purposes and can significantly influence how a brand is perceived and engaged
PR VS. ADVERTISING: UNDERSTANDING THE DIFFERENCE AND WHY IT MATTERS Read More »
Seasonal campaigns offer a golden opportunity for brands to boost sales, increase visibility, and engage with customers. However, many brands miss out on the full potential of these time-sensitive promotions due to inefficient website performance or lackluster user experiences. This is where Conversion Rate Optimization (CRO) comes into play. By refining your website’s ability to
MAXIMIZING SEASONAL CAMPAIGN SUCCESS THROUGH CRO Read More »
Our PR team recently helped secure our supplement client a spot on Erewhon’s smoothie menu for the entire month of October! Known for catering to a health-conscious audience, Erewhon is a premier destination for premium products, making this placement a perfect fit for the client. Erewhon isn’t just any grocery store—it’s an iconic Los Angeles-based
WE SECURED OUR CLIENT ON EREWHON’S MENU! Read More »
Spending your entire annual marketing budget before the year ends can be both a challenge and an opportunity. It might mean that your campaigns have been effective, but you need more resources to keep your brand visible and engaging. However, the absence of a budget does not have to mean the end of your marketing
WHAT BRANDS SHOULD DO IF THEIR ANNUAL MARKETING BUDGET IS ALREADY SPENT Read More »
While it may seem early, now is the perfect time to start planning your holiday PR and marketing strategies. Here’s why getting a head start can make all the difference in achieving a successful holiday season. Beating the Competition: The holiday season is one of the busiest and most competitive times of the year for
WHY BRANDS SHOULD PREPARE NOW FOR HOLIDAY PR AND MARKETING Read More »
ChicExecs Co-Founder and Co-President Kailynn Bowling shares how to use TikTok in your marketing strategy on Forbes blog. Here is an excerpt from the piece. Once you familiarize yourself with TikTok and get comfortable with its video features, use the hottest app of the year to your advantage. It offers a few options as far as paid
How To Use TikTok In Your Marketing Strategy Read More »
ChicExecs Co-Founder and Co-President Nikki Carlson shares three steps to create a company give-back initiative on Forbes blog. Below is a summary from the piece. Companies big and small are learning to balance their earnings potential with philanthropic causes. It’s the right thing to do, of course, but supporting give-back initiatives also enhances your brand
Three Steps To Create A Company Give-Back Initiative Read More »
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