Retail PR & Digital Marketing

buyers

STRATEGIES TO CAPTURE RETAIL BUYERS’ ATTENTION FOR STORE PLACEMENT

Getting your brand noticed by potential buyers is a crucial step toward securing prime store placement. Whether you’re a budding startup or an established brand looking to expand your reach, employing effective strategies can make all the difference. Here are some key approaches to capturing the attention of retail buyers and enhancing your chances of […]

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5 Steps To Understand A Buyer’s Journey In A Multi-Touchpoint Society

ChicExecs Senior VP of Elevate, Lydia Vargo, shares the five steps to understand a buyer’s journey in a multi-touchpoint society on Forbes blog. Enjoy this highlight from the piece. Gone are the days when customers would stroll into a store and chat with a salesperson to learn about your products. Today, shoppers discover brands on their own, conduct online

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How Corporate Responsibility Is Influencing Consumer Buying Decisions

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how corporate responsibility is influencing consumer buying decisions on Forbes blog.  Here is an excerpt from the piece. Corporate social responsibility (CSR) is a hot topic, both for big enterprises and small businesses. And if you think corporate responsibility is just lip service, think again. CSR has a tremendous impact on how

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