Landing your product on retail shelves is an exciting opportunity, but it takes more than just a great product to capture the attention of retail buyers. It requires thorough preparation, a strong understanding of your market, and a clear strategy. Before making your pitch, answer these six essential questions to ensure your brand is retail-ready. […]
6 QUESTIONS TO ASK YOURSELF BEFORE APPROACHING RETAIL BUYERS Read More »
At ChicExecs, we love opening doors for brands looking to make their mark, and one recent client win showcases just that. Our haircare client came to us eager to expand into the U.S. market. They wanted to get in front of the right buyers and get secured on store shelves to build their visibility. With
HOW WE PLACED OUR CLIENT IN ALL EREWHON LOCATIONS! Read More »
In the fiercely competitive world of retail, the first impression is everything. Whether you’re a seasoned brand or a burgeoning startup, your success hinges on how effectively you can captivate the attention of retail buyers. Crafting compelling and high-quality marketing materials can be the difference between sealing the deal or fading into obscurity. Let’s delve
THE ESSENTIAL MARKETING MATERIALS FOR RETAIL PRESENTATIONS Read More »
When seeking to pitch their products to retail buyers, brands face a vast array of competitors. In such a competitive landscape, the significance of quality lifestyle photography cannot be overstated. It is a powerful tool to captivate retail buyers, communicate brand identity, and ultimately secure valuable shelf space. Here’s why prioritizing quality lifestyle photography is
THE IMPORTANCE OF QUALITY LIFESTYLE PHOTOGRAPHY FOR BRAND RETAIL PLACEMENTS Read More »
In the fast-paced world of retail, where competition is fierce and consumer preferences are ever-evolving, the strategic placement of products can make or break a brand’s success. In today’s market, simply having a great product is not enough; it must also be positioned effectively within the retail environment to capture the attention of potential customers.
THE BENEFITS OF HIRING RETAIL STRATEGY EXPERTS FOR PRODUCT PLACEMENT Read More »
In the ever-evolving realm of retail, with brands competing for prized positions on the shelves of leading retailers, social media’s impact is undeniably significant. Beyond a platform for sharing memes and updates, social media has become an invaluable tool for brands aspiring to place their products in prime retail spaces and make compelling pitches to
THE STRATEGIC ROLE OF SOCIAL MEDIA IN SECURING RETAIL PLACEMENT Read More »
Getting your brand noticed by potential buyers is a crucial step toward securing prime store placement. Whether you’re a budding startup or an established brand looking to expand your reach, employing effective strategies can make all the difference. Here are some key approaches to capturing the attention of retail buyers and enhancing your chances of
STRATEGIES TO CAPTURE RETAIL BUYERS’ ATTENTION FOR STORE PLACEMENT Read More »
ChicExecs Senior VP of Elevate, Lydia Vargo, shares the five steps to understand a buyer’s journey in a multi-touchpoint society on Forbes blog. Enjoy this highlight from the piece. Gone are the days when customers would stroll into a store and chat with a salesperson to learn about your products. Today, shoppers discover brands on their own, conduct online
5 Steps To Understand A Buyer’s Journey In A Multi-Touchpoint Society Read More »
ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how corporate responsibility is influencing consumer buying decisions on Forbes blog. Here is an excerpt from the piece. Corporate social responsibility (CSR) is a hot topic, both for big enterprises and small businesses. And if you think corporate responsibility is just lip service, think again. CSR has a tremendous impact on how
How Corporate Responsibility Is Influencing Consumer Buying Decisions Read More »
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