Marketing is an essential driver of business growth, but even seasoned professionals can fall into common traps that undermine their efforts. Avoiding these mistakes can save you time, money, and frustration while helping you build a stronger, more effective strategy. Here are five marketing mistakes to watch out for and how to sidestep them. Neglecting […]
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ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares her tips on how to identify a business’s target audience on Forbes blog. Enjoy this excerpt from the article below. If you want a real competitive edge, it’s time to learn who your customers are and what they need. It’s time to build a stronger business—one with
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ChicExecs Co-Founder and Co-President, Nikki Carlson, shares her tips on how to build a brand that resonates with today’s consumers on Newsweek. Here’s a highlight from the article. You’ve built a great brand, but what do shoppers really think about it? You need a deep understanding of your shoppers to build an effective brand that works for
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