While you may have an amazing brand to share … what may be even better than your brand is your story
As a journalist turned publicist, I know both sides of the industry. The first question I always as my clients is, “Where did you get the idea to create … ,” or “What made you want to develop this?” Typically, their answers are fascinating. Whether we are discussing a nail polish, a pillow or even a pair of pajamas … the story behind the brand is intriguing. And that’s what we can sell to the media.
Enter Brand Storytelling, the human side of your business, where you tell stories instead of just listing facts
The delivery of your story is so important to growing your brand. What you have to say about your brand or product has the ability to get people to listen closer, read a little bit longer or change the tv station and close a magazine. If you can include the interesting details behind your brand you will draw consumers into your story.
Think you don’t have a story? Wrong … you absolutely do: everyone does! I remember a call with one of my first clients who had trouble answering my question. She couldn’t recall an “ah-ha” moment that lead to her brand’s creation. She said, “I don’t know … I don’t really think we have a story. We just wanted to make something people would find useful.”
“That’s your story!” I exclaimed.
She replied, “What?”
“That is your story! You wanted to help people … something tells me you’ve probably always enjoyed helping others.”
“Well yes, I started volunteering for different organizations at a very young age … ” and she went on to share so many stories. Together, we crafted her story and found out that her desire to help others ultimately led to the launch of her company.
So, if you’re having trouble finding and sharing your story here are my brand storytelling tips for finding your story and connecting the dots to your brand. You can ask yourself 10 questions.
10 Brand Storytelling Questions to Ask Yourself
- Why did you develop your product or brand?
- What problem does it solve?
- Why did you want to solve that problem?
- Who do you want to help with your product or brand?
- As a child, what did you want to be when you grew up?
- Who helped you create your product or brand?
- What inspires you?
- What keeps you going when the days are tough?
- What projects are you working on next?
- What was your “ah-ha” moment that lead you to create your product or brand?
Answer those and I bet you’ll surprise yourself with just how interesting you are! Remember, the story behind your brand is just as important as your brand and we can’t wait to share your story!
Look to ChicExecs for expert PR, social media, influencer, retail management, and digital marketing tips to take your brand storytelling to the next level. Contact us today and let us show you how.