Let’s be real—owning a brand is not for the faint of heart. There are days when the sales are flowing, the reviews are glowing, and your DMs are full of collab requests. And then there are the slower seasons—when the website traffic dips, the orders slow down, and suddenly, you’re questioning everything from your pricing […]
HOW TO STAY MOTIVATED AS A BRAND OWNER (EVEN WHEN SALES ARE SLOW) Read More »
If there’s one thing every brand needs in 2025, it’s visibility. With more consumers shopping, researching, and engaging online, your digital presence needs to do more than just exist—it needs to stand out. Whether you’re a startup building brand awareness or an established company looking to stay top-of-mind, increasing your visibility online is the key
THE BEST WAYS TO INCREASE YOUR BRAND’S ONLINE VISIBILITY IN 2025 Read More »
Getting featured in the right media outlets can take your brand to the next level, but how do you know which ones are the best fit? Not all press is created equal, and strategic placement is key to maximizing your exposure and reaching the right audience. Here’s how to determine which media outlets align with
HOW TO CHOOSE THE RIGHT MEDIA OUTLETS FOR YOUR BRAND Read More »
Affiliate marketing has become a powerful tool for brands looking to expand their reach and boost sales without massive upfront costs. However, diving into the affiliate world requires careful consideration to ensure your brand is well-prepared for this performance-based marketing strategy. Here are the key signs that your brand is ready to embark on an
HOW TO KNOW WHEN YOUR BRAND IS READY FOR AFFILIATE MARKETING Read More »
Understanding how consumers think, act, and engage online is the key to business success. Conversion Rate Optimization (CRO) offers more than just a method to increase website conversions—it’s a window into your audience’s behavior. CRO provides actionable insights into consumer psychology and decision-making by analyzing data, testing variations, and implementing changes. Let’s dive into what
WHAT CRO TEACHES US ABOUT CONSUMER BEHAVIOR Read More »
ChicExecs Co-Founder and Co-President Nikki Carlson shares how to reinvent your business after 15 years on Forbes blog. Enjoy this brief excerpt from the piece. At 15 years of age, your business is almost old enough to start driving. Your years of experience have created a thriving, established company that’s been in business for quite a long
How To Reinvent Your Business After 15 Years Read More »
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