ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, share 6 marketing trends you can expect to see (and love) in 2023 on Forbes blog. Enjoy this excerpt from the article below. Now’s the time to try trending marketing strategies to turn more heads and win more hearts. New year, new you, after all. Try your hand […]
ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares what relationship marketing can mean for your business on Forbes blog. Here is an excerpt from the piece. Relationship marketing looks at the long-term, not necessarily what’s happening right now. Since you can’t build close relationships in a day, you have to nurture these leads and earn their trust over time.
ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares six questions to ask potential PR agencies on Forbes blog. Below is an excerpt to enjoy. Make sure you ask a prospective PR agency these six questions before signing a contract. What’s Your Specialty? Every PR agency has a specialty. Some agencies are more talented at
ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares the ultimate debate on PR versus advertising on Forbes blog. Here is an excerpt from the piece. Not sure if PR or advertising is right for you? They’re separate disciplines, so consider their pros and cons for your situation. Understand these three differences to choose the right approach for your brand. 1.