Spending your entire annual marketing budget before the year ends can be both a challenge and an opportunity. It might mean that your campaigns have been effective, but you need more resources to keep your brand visible and engaging. However, the absence of a budget does not have to mean the end of your marketing […]
WHAT BRANDS SHOULD DO IF THEIR ANNUAL MARKETING BUDGET IS ALREADY SPENT Read More »
While 2024 is still in full swing, forward-thinking brands are already setting their sights on 2025. The reasons for this are plentiful, from predicting market trends to maintaining competitiveness. Let’s discuss why your brand should commence planning its 2025 marketing strategy now and the confidence that early preparation can bring. Anticipating Market Trends The marketing
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ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, share 6 marketing trends you can expect to see (and love) in 2023 on Forbes blog. Enjoy this excerpt from the article below. Now’s the time to try trending marketing strategies to turn more heads and win more hearts. New year, new you, after all. Try your hand
6 Marketing Trends You Can Expect To See (And Love) In 2023 Read More »
ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares what relationship marketing can mean for your business on Forbes blog. Here is an excerpt from the piece. Relationship marketing looks at the long-term, not necessarily what’s happening right now. Since you can’t build close relationships in a day, you have to nurture these leads and earn their trust over time.
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ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares six questions to ask potential PR agencies on Forbes blog. Below is an excerpt to enjoy. Make sure you ask a prospective PR agency these six questions before signing a contract. What’s Your Specialty? Every PR agency has a specialty. Some agencies are more talented at
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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares the ultimate debate on PR versus advertising on Forbes blog. Here is an excerpt from the piece. Not sure if PR or advertising is right for you? They’re separate disciplines, so consider their pros and cons for your situation. Understand these three differences to choose the right approach for your brand. 1.
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