Retail PR & Digital Marketing

branding

WHY BRANDS SHOULD INVEST IN A 6-MONTH PR CAMPAIGN

In the world of branding and public relations, patience truly is a virtue. It’s tempting for brands to opt for quick, high-impact PR campaigns. While it may not promise immediate results, 6-month PR campaigns offer something far more valuable: long-term brand success.  Building Trust Takes Time Trust is the cornerstone of any successful brand. It’s …

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GOOD PHOTOGRAPHY CAN ELEVATE YOUR BRAND’S IMAGE

In today’s digital age, where first impressions are often formed in the blink of an eye, the importance of a strong and compelling brand image cannot be overstated. A well-crafted brand image differentiates you from competitors and builds trust, credibility, and an emotional connection with your audience. One of the most potent tools in shaping …

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THE IMPORTANCE OF TARGETING GEN Z

Generation Z represents a significant and influential consumer group reshaping how businesses approach marketing and branding. With their unique characteristics, preferences, and values, Generation Z is a game-changer in marketing. They make up a substantial portion of the global population, surpassing both the Baby Boomers and Millennials. This sheer size means they have considerable purchasing …

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How To Make Your Brand’s Story Stand Out In A Saturated Market

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how to make your brand’s story stand out in a saturated market on Forbes blog. Check out this highlight from the feature. Follow these six tips to make your brand stand out from your competitors. 1. Nail The Branding Basics Are you using blurry images or outdated Comic Sans font in your …

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Want to Rule Instagram? Tap Into The Power of User-Generated Content

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares how to tap into the power of user-generated content on Instagram on Newsweek blog. Check out this highlight from the feature. One of the most effective (and low-cost) ways to boost your social media engagement is to invest in user-generated content (UGC). UGC is any piece of content that a third …

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