Press coverage is a game-changer for brand credibility, but it doesn’t have to end with the article, TV segment, or influencer mention. Repurposing media coverage into social media ads can amplify your reach, drive engagement, and boost sales. Here’s how to turn press features into high-performing social ads that generate real results. Highlight Credibility with […]
HOW TO TURN PRESS COVERAGE INTO HIGH-PERFORMING SOCIAL ADS Read More »
Consumers are constantly searching for trustworthy sources, especially when making purchasing decisions. This need for credibility is why brands that position themselves as experts in their industry gain a powerful advantage. By building authority and showcasing knowledge, brands can establish deeper trust with their audience, stand out from the competition, and create long-lasting connections. Here’s
WHY BRANDS NEED TO POSITION THEMSELVES AS EXPERTS IN THEIR INDUSTRY Read More »
Businesses often find themselves navigating a variety of strategies to promote their brands effectively. Public Relations (PR) and advertising are two of the most critical tools in this promotional toolbox. While they may seem similar on the surface, PR and advertising serve distinct purposes and can significantly influence how a brand is perceived and engaged
PR VS. ADVERTISING: UNDERSTANDING THE DIFFERENCE AND WHY IT MATTERS Read More »
Visual content plays a pivotal role in communicating a brand’s identity and values. One key component of this visual content is photography. But should a brand’s photography remain consistent throughout the year, or should it evolve each quarter? Let’s explore why the best strategy might be a balanced one. Core Consistency with Seasonal Tweaks: Maintain
SHOULD A BRAND’S PHOTOGRAPHY DIFFER EACH QUARTER OR STAY THE SAME? Read More »
In the visually driven world of marketing, compelling photography is a cornerstone of brand identity. However, it’s not just about capturing a moment; it’s about conveying a message that resonates with the audience. There are common pitfalls that brands should avoid in their photography to ensure their visual storytelling aligns seamlessly with their brand image.
WHAT BRANDS SHOULD AVOID IN PHOTOGRAPHY Read More »
The convergence of PR and social media has transformed the way brands communicate with their audiences. PR and social media are no longer separate entities; they are intertwined forces that can elevate a brand’s visibility and reputation! Real-Time Communication One of the most striking benefits of the partnership between PR and social media is the
HOW PR AND SOCIAL MEDIA GO HAND IN HAND Read More »
ChicExecs Co-Founder and Co-President Nikki Carlson shares six tips to choose a give-back initiate for your brand on Forbes blog. Here’s an excerpt from the piece. There are so many benefits of creating a give-back initiative at your company. According to one survey (registration required), 71% of employees say they want to work at a business that
Six Tips To Choose A Give-Back Initiative For Your Brand Read More »
ChicExecs Senior VP of Elevate, Lydia Vargo, shares how to determine what to keep in your brand strategy with a limited budget on Forbes blog. Enjoy this excerpt from the piece. As businesses plan for a “new normal,” the first thing they’re reviewing is quarterly budgets. In these tough economic times, there are sure to be some deep cuts
How To Determine What To Keep In Your Brand Strategy With A Limited Budget Read More »
Are you ready to take your brand to the next level? To help us understand your brand and how we can support your growth, please fill out the form below.
