ChicExecs Senior VP of Elevate, Lydia Vargo, shares why and how to jumpstart your brand strategy with the power of PR on Forbes blog. Here is an excerpt. PR and marketing are separate disciplines that often bleed together. But good PR can give a big boost to marketing, remove obstacles and solidify your presence in the market. Even […]
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ChicExecs Senior VP of Elevate Lydia Vargo shares her tips on the three key skills of a successful salesperson on Forbes blog. Here is an excerpt from the piece. Sales can be a tough gig, but it’s an exhilarating job that gives you a direct line to the customer. While some are natural-born salespeople, most of us have to develop our skills
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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares the ultimate debate on PR versus advertising on Forbes blog. Here is an excerpt from the piece. Not sure if PR or advertising is right for you? They’re separate disciplines, so consider their pros and cons for your situation. Understand these three differences to choose the right approach for your brand. 1.
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ChicExecs Co-Founder and Co-President Nikki Carlson shares the how and why of building micro-communities on social media on Forbes blog. Enjoy this brief excerpt from the piece. What are micro-communities? Social media is crowded. Everybody has something to say, and it’s easy to feel lost in anonymity on these platforms. Your customers want online spaces where they
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ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares five tips for better branded content during a crisis on Forbes blog. Below is a highlight to enjoy. It’s no secret that the world is going through a crisis. While nobody was quite prepared for the fallout of the pandemic, business owners still have the
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ChicExecs Senior VP of Elevate, Lydia Vargo, shares how to determine what to keep in your brand strategy with a limited budget on Forbes blog. Enjoy this excerpt from the piece. As businesses plan for a “new normal,” the first thing they’re reviewing is quarterly budgets. In these tough economic times, there are sure to be some deep cuts
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ChicExecs Co-Founder and Co-President Nikki Carlson shares how to reinvent your business after 15 years on Forbes blog. Enjoy this brief excerpt from the piece. At 15 years of age, your business is almost old enough to start driving. Your years of experience have created a thriving, established company that’s been in business for quite a long
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ChicExecs Co-Founder and Co-President Nikki Carlson shares how companies are learning to pivot in the current business environment on Forbes blog. Enjoy this excerpt from the article. The current pandemic is forcing more businesses every day to pivot their models and strategies in ways that they never would have imagined months ago. What does pivoting mean? For
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Lydia Vargo, Senior VP of ChicExecs, shares the incentives companies can offer to humanize themselves and attract customers during a crisis on Forbes blog. Enjoy this excerpt from the piece. It’s no secret that businesses are falling on hard times right now, but we often don’t give enough credit to their resilience. In a worldwide crisis such
ChicExecs Senior VP of Elevate, Lydia Vargo, shares how to make your brand stand out in a global marketplace on Forbes blog. Here is a summary from the piece. As the VP of global strategic accounts at a PR and retail strategy company, I’ve counseled both national and international brands. Whether you need to stand
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