Content is king; however, not all content is created equally. High-quality content that drives traffic requires a strategic approach, creativity, and a deep understanding of your audience. Here’s a guide on creating content that not only attracts visitors but keeps them coming back for more. Understanding Your Audience The foundation of high-quality content is a […]
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In a world inundated with advertisements, capturing the audience’s attention is more challenging than ever. Brands must go beyond conventional methods to create ads that stand out and resonate with their target audience. Here are some key strategies to ensure your ads make a lasting impact. Craft a Compelling Story People are naturally drawn to
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Standing out from the crowd requires more than just offering great products or services. Establishing your brand as a thought leader in your industry can be a powerful way to elevate your credibility, gain trust, and attract attention from both customers and peers. But how exactly can you position your brand as a beacon of
HOW TO ELEVATE YOUR BRAND’S AUTHORITY THROUGH THOUGHT LEADERSHIP Read More »
It’s time for brands to shift gears and set their sights on the scorching season ahead. Summer isn’t just a time for beach trips and barbecues; it’s a prime opportunity for businesses to shine bright with strategic PR campaigns. Here’s why initiating summer PR strategies now is a winning move. Beat the Competition: Just like
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In a marketplace flooded with choices, consumers are becoming increasingly discerning about the brands they choose to support. Beyond the products or services offered, modern consumers seek a deeper connection with the brands they engage with. Quality and Reliability: Consumers prioritize brands that consistently deliver high-quality products or services. Reliability builds confidence and encourages repeat
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ChicExecs Senior VP of PR and Digital Marketing, Kristen Wessel, shares her tips on how to identify a business’s target audience on Forbes blog. Enjoy this excerpt from the article below. If you want a real competitive edge, it’s time to learn who your customers are and what they need. It’s time to build a stronger business—one with
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ChicExecs Senior VP of PR and Digital Marketing Kristen Wessel shares how to pivot your marketing strategy during uncertain times on Forbes blog. Here is a highlight from the article. The phrase “uncertain times” became the anthem of 2020. But what some of us thought would be a few months of strangeness quickly turned into an ongoing,
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ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares when you should rebrand and how to do it successfully on Newsweek blog. Here are takeaways from the feature. If your current brand doesn’t represent who you are today, it might be time for a rebrand. Learn under what circumstances it’s appropriate to rebrand your business — and follow our three tips to
When You Should Rebrand — And How To Do It Successfully Read More »
ChicExecs Co-Founder and Co-President Nikki Carlson shares her tips on building up your personal brand as a CEO on Forbes blog. Here’s a highlight from the article. As a leader, you have to curate an intentional brand for yourself. Every CEO quietly builds a personal brand of their own over time, but you have to gain
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ChicExecs Senior VP of Elevate, Lydia Vargo, shares why and how to jumpstart your brand strategy with the power of PR on Forbes blog. Here is an excerpt. PR and marketing are separate disciplines that often bleed together. But good PR can give a big boost to marketing, remove obstacles and solidify your presence in the market. Even
Why And How To Jumpstart Your Brand Strategy With The Power Of PR Read More »
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