Retail PR & Digital Marketing

audience engagement

SOCIAL MEDIA MISTAKES BRANDS SHOULD AVOID

Social media has become an indispensable tool for brands to connect with their audience, build brand awareness, and drive engagement. However, the dynamic nature of social media requires brands to be strategic in their approach. Neglecting Consistency: Consistency is key in social media marketing. Neglecting to maintain a consistent posting schedule, tone, or visual identity […]

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Need Brand Credibility? Three Tips To Boost Consumer Trust With Thought Leadership

ChicExecs Co-Founder and Co-President Kailynn Bowling shares three tips to boost consumer trust with thought leadership on Forbes blog.  Here is an excerpt from the piece. In 2021, most businesses are thinking about marketing themselves on Instagram or TikTok. While I love social media as much as the next person, it’s not the only promotional strategy in

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