Retail PR & Digital Marketing

audience engagement

PR VS. ADVERTISING: UNDERSTANDING THE DIFFERENCE AND WHY IT MATTERS

Businesses often find themselves navigating a variety of strategies to promote their brands effectively. Public Relations (PR) and advertising are two of the most critical tools in this promotional toolbox. While they may seem similar on the surface, PR and advertising serve distinct purposes and can significantly influence how a brand is perceived and engaged […]

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HOW BRANDS CAN PREPARE THEIR MARKETING FOR Q4

As the year’s final quarter approaches, brands face a critical period for achieving their annual goals. Q4, spanning from October to December, is packed with significant sales events like Halloween, Black Friday, Cyber Monday, and the entire holiday season. To capitalize on these opportunities, brands need to plan ahead and implement effective marketing strategies. Here’s

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SOCIAL MEDIA MISTAKES BRANDS SHOULD AVOID

Social media has become an indispensable tool for brands to connect with their audience, build brand awareness, and drive engagement. However, the dynamic nature of social media requires brands to be strategic in their approach. Neglecting Consistency: Consistency is key in social media marketing. Neglecting to maintain a consistent posting schedule, tone, or visual identity

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Need Brand Credibility? Three Tips To Boost Consumer Trust With Thought Leadership

ChicExecs Co-Founder and Co-President Kailynn Bowling shares three tips to boost consumer trust with thought leadership on Forbes blog.  Here is an excerpt from the piece. In 2021, most businesses are thinking about marketing themselves on Instagram or TikTok. While I love social media as much as the next person, it’s not the only promotional strategy in

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