About Chic Execs

Meet the Team

Public Relations

Sr. Director of PR & Operations

A former Emmy-Award Winning News Anchor, Kristen brings a fresh and dynamic energy to ChicExecs. Most recently a News Anchor at San Diego 6, XETV, Kristen has Anchored at WSPA in Greenville, South Carolina, KCWY in Casper, Wyoming and KZSW in Temecula, California. Kristen prides herself on being able to tell great stories and build lasting relationships with the media. With almost 10 years of news industry experience, Kristen’s insider knowledge gives her clients an advantage to understanding how the media works. As a result, Kristen has secured meaningful media placements for clients and goes above and beyond to help promote and maintain their brands. Kristen has a B.A. from Southern Methodist University. In her free time, she enjoys spending time with her family and playing tennis.

Senior Account Manager

Throughout her 11 year career as a public relations professional, Sarah Brodersen has worked with a diverse set of clientele and projects including VH1’s Celebrity Rehab, The NAACP Image Awards, NBA’s “All Star Weekend,” Main Event Red Carpet Lounges for The Emmys and The Oscars, Tweet House for The Sundance Film Festival and The SXSW Film Festival, Del Frisco’s Grille launch, “Hot in Hollywood,” The Veuve Clicquot Polo Classic, The Los Angeles Film Festival, Showtime’s EAT SEE HEAR, Adam Carolla, and Dr. Drew Pinsky. Sarah has developed and executed successful media and public awareness campaigns for a diverse collection of consumer brands including Neuro Drinks, and fashion brands including Morgane Le Fay and Sprouts Kids Clothing to name a few, as well as scores of personalities, authors, experts, restaurants and hotels. Sarah has also aided in the production of charity events for clients including The Will Rogers Foundation, Miller Children’s Hospital Long Beach, Children Mending Hearts, Hot in Hollywood, and The African First Ladies Foundation. She consistently has secured top-tier media placements, such as The Today Show, Early Show, Good Morning America, Fox News, CNN, The Los Angeles Times, The Chicago Tribune, The Hollywood Reporter, Variety, The New York Post, USA Today, US Magazine, People Magazine, Martha Stewart, Teen Vogue, In Style, ABC Radio, OK! Magazine, Life and Style Weekly and The View. Sarah is a graduate of the University of California, Santa Barbara.

Senior Lifestyle & Media Executive
Susana Franco is a former two-time Emmy award-winning journalist.  She brings more than 10 years of media experience to ChicExecs.  She graduated from San Diego State University with a degree in Broadcast Journalism and Spanish.  Susana is happy to say she fulfilled a longtime goal of becoming a TV News Anchor and Reporter.  Most recently, she worked as Anchor/Reporter/Producer for San Diego 6 news for 5 years.  Prior to that, she worked as Anchor/Reporter/Producer for KSWT in Yuma, AZ, and Producer for KUSI in San Diego. Susana prides herself in developing lasting relationships in both the English and Spanish media.  She is excited to pass along the “insider” information on what pitches work for the best coverage.  She believes any goal is possible with hard work and a positive attitude.  She is a proud mother of two young children, Emma and Sebastian.  She looks forward to date nights with her husband, running marathons, hiking, and remodeling projects.
Senior Lifestyle & Media Executive

Courtney Bustillos is a former award-winning journalist and was born and raised in San Diego. She attended San Diego State University, where she was a cheerleader and graduated with a degree in Broadcast Journalism. Prior to joining ChicExecs, Courtney hosted Cox San Diego Connection, a 30-minute show on Channel 4 San Diego. She also worked as an Anchor/Reporter/Producer at San Diego 6 for five years. Prior to San Diego 6, she worked as an Anchor and Sports Reporter at the CBS affiliate in Palm Springs. Courtney met her husband Kevan while attending SDSU. The couple lives in Carlsbad with their two young daughters, Ella and Charlotte. Courtney and her family enjoy the outdoors as much as possible and spend a lot of time at Dog Beach with their black lab, Bodhi. Courtney is also very passionate about all things fitness related. She loves to run and is also a barre instructor at the Dailey Method barre studio in Carlsbad.

Senior Public Relations Executive

Katie Rose has enjoyed her work and successes in the PR and Marketing world with over a decade of vast experience in brand storytelling, strategic marketing campaigns, social media management and special event planning. A star at relationship building, securing Television, Radio, Online and Print media placements is a natural skill for her. She’s had the pleasure of working closely with such power houses as Today Show, CNN, Good Morning America, ABC/NBC/CBS, as well as Chicago Tribune, Us Weekly Magazine and People Magazine. Having spent years in the entertainment/hospitality industry, she has collaborated with organizations ranging from the Chicago Cubs to the White House to the National Restaurant Association.  Katie Rose graduated from Butler University in Indianapolis with a degree in Vocal Performance.  Art, jewelry, travel, music and her big Irish family are what she holds near and dear to her heart.

Senior Account Executive

Having a strong background in journalism, marketing and public relations, Leah takes great pride in her unique ability to cultivate lasting relationships with both clients and the media. Leah is committed to working with clients to help them reach their public relations goals and create strategic pathways for success. Leah’s background gives clients the advantage of a multi-faceted approach to PR and understanding of everyday business challenges. Having graduated with a B.A. in Communication from DePaul University in Chicago, IL, Leah has over 12 years experience working with major media and an extensive writing background. In her spare time she enjoys spending time with her family, chasing her son and daughter around with the camera, reading and entertaining.

Senior Account Executive

Amber Masciorini has more than 5 years of experience in Public Relations. She has gained client coverage in notable publications such as Fast Company, Forbes, Entrepreneur, Huffington Post, and more. Amber has been quoted in industry publications with insight on best journalism and PR tactics along with advice on the art of storytelling. It is her true passion to make sure every client of hers has a brand voice that resonates with their audience and to use that momentum to reach new customers. Amber has an extensive background in event planning, content marketing, social media advertising and public relations. Amber has a B.A. in Journalism specializing in Public Relations from California State University, Chico. Outside of work, you can find her practicing yoga or traveling to new destinations with her husband.

Senior Account Executive

Alex has worked in a variety of arenas of Marketing & Media, but she became passionate about PR through launching her site, Breezy Mama, of which she is co-founder. Breezy Mama has taught her numerous things, but most importantly, it’s taught her what works in a PR pitch and what makes you want to delete it. Mom of two, she’s been featured on NBC San Diego News and OC Radio’s Momz Rock the House Show as well as in Pregnancy Magazine, Woman’s World and the SC Times. Alex’s pre-mom career was in magazine publishing, first at Surfing, and then later, at Surfing Girl, which she helped launch. Although her official title at Surfing Girl was Marketing Coordinator, Alex wrote the beauty and product columns, as well as some of the feature stories. She went on to become the Associate Publisher for SG: Surf, Snow, Skate Girl—an action sports magazine for young women—which is where she stayed until having her first child.

Senior Account Executive

Mackenzie is a recent graduate from California State University San Marcos with a Bachelors degree in Psychology and a focus in Business. During her time at CSUSM, she was an active member of Alpha Chi Omega. Mackenzie started at ChicExecs as an intern and has since moved up to Account Coordinator. She is your typical Southern California girl who loves to spend her free time in the sunshine, whether it be at the beach, on a hike, or on a walk with her dog. Mackenzie just traveled through Europe, visiting 9 countries and found her passion to see the world. Mackenzie believes that hard work pays off and is driven for success.

Senior Account Executive

Jessica brings over 15 years of in-house and agency marketing experience to Chic Execs .  She has a passion for PR and helping businesses grow. Her results oriented approach and top-notch communications skills have allowed her to establish trust and confidence with both internal teams and clients throughout her career.  Jessica has a B.A. in Communications from the University of Washington.  When she is not busy getting media exposure for her clients, you will find her on the sidelines of her son’s football and lacrosse games or watching her daughter play beach volleyball.

Account Executive

Geena Mahler has more than 5 years of experience in the field with a strong focus on media relations, international marketing, social media marketing, and influencer marketing.  Prior to starting with ChicExecs, she worked in social media and media relations at LEGOLAND California Resort, a family theme park, and resort.  Coming directly from the brand side of things, she has a deep understanding of what client needs are and how to maximize media exposure to benefit the brand and sales. She has secured notable features in publications such as Insider,  E! News, Access Hollywood, Business Insider and more.  Geena is media trained and has participated in live TV and radio interviews, for both local and international markets.  She graduated from Towson University, Towson, MD. with a B.S. in Advertising and Public Relations, with a secondary focus in Business Administration plus spent a semester abroad at The University of Sydney in Sydney, Australia, studying International Marketing.  When this New Jersey native is not pitching the media, she enjoys being outdoors, traveling, embarking on culinary adventures and petting dogs.  

Account Executive

Jacqueline is a recent graduate from California State University San Marcos. She acquired her Bachelors Degree in Social Sciences with an emphasis in Sociology and Communication. She started as an intern in the PR department before moving to her position as an account coordinator. Jacqueline is a highly motivated and positive individual. In her free time, she enjoys playing volleyball or taking her German Shepherd, Maya, to the beach.

Account Coordinator

Monica recently graduated from California State University of San Marcos and acquired her Bachelor of Science in Business Administration with an emphasis in Marketing. She started at ChicExecs as an intern before obtaining a Junior Account Coordinator position in PR. Aside from having a strong work ethic, Monica is motivated and driven. During her free time, you can catch her at the beach, hanging out with friends, or packing up her suitcase and en route to her next destination.

Copywriter

Gabrielle is an Erie, PA native with over a decade of experience in news writing and photography. She has freelanced for small local newspapers and magazines in print across the country and worked for a short time in the real estate industry. Her past online work includes news stories and photography for www.army.mil while her most recent work has taken her back into real estate, writing for the real estate referral company HomeLight. Gabrielle is a lover of languages and speaks Spanish, Russian and some French. Some of her early journalism days were spent writing in Spanish for La Jornada Latina, the Spanish language newspaper of Cincinnati. She is a graduate of Franklin College of Indiana with a B.A. in Journalism and in Spanish. In her spare time she loves to cook. Her favorite meals to make are from her Belarusian heritage.

Retail Strategy

Director of Channel Management

Whether it was selling homemade friendship bracelets or bait to local fisherman on the dock of the bay, Nichole has always had the entrepreneur spirit! In 2007 she founded PurseHook, LLC and eventually FUMI, Inc with her family. They built a successful women’s accessory company through years of hard work and determination. As a founding partner and Vice President, Nichole was key in all product development including product design and patent work, financial matters, and marketing. Nichole did live on-air sales several times for QVC and she was integral for all worldwide sales that included fortune 500 stores such as Target, Dillard’s, Bed Bath and Beyond, and many more. Nichole makes her happy home in San Diego, CA with her husband, two daughters, and their adorable French Bulldog, Goose.

Senior Account Executive

Brianna joined the Chic family in 2012 starting in Channel Management for the company’s product line ChicBuds under Fashion Audio LLC. Her enthusiasm to learn and grow from her great ChicExecs mentors and LOVE for fashion has helped prepare her to embark on her position as Channel Management Senior Account Executive for ChicExecs! She works with enthusiasm and a contagious positive spirit! One of Brianna’s favorite parts of her job is seeking out new innovative designers and presenting their collections to the major retail buyers! Most recently, Brianna has helped get product lines in major retailers such as; Anthropologie, Von Maur, Buckle, Boscov’s, Saks Fifth Avenue, Pac Sun, Fred Segal, Sports Authority, World Market, Neebo, Sears and more. Brianna has background experience in Retail, Merchandising, Event Planning (i.e. organizing and conducting quarterly Fashion Shows) and Office Management, as well as her own fashion line inspired by her love for all things vintage, classic and pin up! Some of her style icons include; Marilyn Monroe, Priscilla Presley, Audrey Hepburn and Bettie Page! Brianna lives by the quote “Give the girl the right pair of shoes, and she can conquer the world!” In her free time, you can find Brianna sketching, designing and sewing! Brianna is so thankful to her mentors Nikki and Kailynn for helping mold her as she continues her journey in the business world!

 

Account Executive

Gwen Burnett has been a Sales Executive for more than 18 years. During which time, she amassed millions in sales for US and International fashion brands. While aligning herself with high profile women’s and children’s apparel companies she implemented road maps to successfully procure new business with National retailers such as Nordstrom, Bloomingdales, Neiman Marcus, Lord and Taylor, Anthroplogie, Dillard’s, TJ Maxx, Saks Fifth Ave, to name a few.

Prior to her Sales exec management roles, she owned, designed, and produced children’s private label graphic inspired t-shirts. Overseeing the creative process and directing 12 sales/marketing teams led to successful ventures with many Chain and dept. stores. Eager to share her profits she created a platform and founded a non-profit foundation in 2001 to provide clothing for underprivileged Guatemalan children.

One of her greatest strengths is procuring new opportunities and launching brands, thriving on challenges, particularly those that expand beyond the companies reach. For fun, she enjoys traveling the globe for cultural diversity and fashion inspiration. To date, she has traveled to over 100 countries.

Account Executive
Ocean enthusiast who loves to travel, partake in outdoor activities, and find new adventures along the way. She loves meeting new people, developing new relationships, solving problems, and contributing to the overall growth of a business.
Karla is key in product development including branding, packaging, retail sales, and marketing for entrepreneurial brands. She thrives at finding opportunities that help develop brands to their full potential and taking them to the next level! Karla creates and executes marketing strategies on a monthly basis to successfully obtain product placement in fortune 500 stores such as Nordstrom, Dillard’s, Ulta, Macy’s, Target, and many more.
When she’s not creatively strategizing for her client campaigns, you’ll most likely catch her at the beach or planning her next travel adventure!
Account Executive

Maria is a graduate from California State University San Marcos with a Communication degree and a double minor in Spanish and Ethnic Studies. While attending CSUSM, she was a member of Lambda Pi Eta Honor Society as well as the copy editor for the school’s newspaper.

Maria joined ChicExecs as a Retail Strategy intern, a position in which she discovered her love for the exciting world of retail placement. She was then brought onto the team as an Account Coordinator, helping with both product and showroom placement. She has helped in placements with key retailers like Nordstrom, Macy’s, Von Maur, Free People, Anthropologie, buybuyBABY, Forever21 and more! Determined, driven, and with a great focus for detail, these skills helped Maria flourish and move on to an Account Executive.

Through her work with ChicExecs, Maria has come to love helping entrepreneurs succeed in their ventures and sees herself as an extension of their teams. She understands the importance of seeking retail opportunities to help grow a brand’s retail footprint and overall awareness in the retail market. This is why she has found a happy home in her work within the Retail Strategy department.

In her spare time, Maria enjoys reading a good book, playing with her dogs, and reveling in the Southern California sunshine.

Account Coordinator

Johanna is a lover of all things theatre and acting. When she is not in front of a camera she is helping brands become retail ready and working towards securing placement at big-box retailers. Johanna has experience in managing franchised storefronts to high profile beach cities in Orange County. She is looking forward to bringing her experience to the table and helping entrepreneurs’ dreams come true!

Account Coordinator

Brianna is an energetic and detail-oriented Account Coordinator. With over six years of experience working as a server, she has paved the way in pursuing a career in the business world. Throughout these years, she has garnered an appreciation for diversity, becoming well-versed in understanding different personalities and adapting to various situations.

Her past experience also taught her that compassion and patience are key in getting tasks done and understanding others in the workplace, and in life. Brianna believes that helping others and being open to learn from them is what makes a team come together, and she is excited to be contributing to the tremendous efforts in Retail Strategy.

In her free time, she loves to be outdoors. Some of her favorite activities are hiking, laying in the sun (with sunblock of course) and hanging out with loved ones. Brianna hates to see people sad or hurting, and she hopes to help the homeless and hungry through nonprofit work as her career progresses.

Marketing & Brand Development

Sr. Director of Strategic Accounts

Following four years of study in Science and Psychology, Lydia was as surprised as anyone when she landed a great job in the finance industry after graduation. A very successful six-year career in Marketing & Sales with a leading Mutual Fund company taught her how to make her way in a fast paced, competitive and often harsh environment. With a passion for understanding people and how to build on one’s natural strengths and struggles, Lydia spent much of her time doing business presentations for her clients on how to get the most from their team, prospects and self. Lydia came to ChicExecs after moving to California in early 2012. She was drawn to the company’s clear focus on ethics, respect and the belief that every idea has merit and with the right team behind it…the recipe for success. She loves traveling, scuba diving, great food and making sure that laughter is front and foremost in her life.

Director of Sales and Marketing

Karolina graduated from SDSU with a degree in Business Management. She has an extensive sales background from retail to PR. She loves connecting with people and forms relationships quickly.

She worked in corporate banking for over a decade, where she worked on many different projects. She was a Portfolio Monitoring Analyst on the Research Development team and quality controlled the work of other analysts. Karolina has been part of the ChicBlvd family for over 7 years now. She started helping Nikki and Kailynn at trade shows for their product line ChicBuds. She worked in PR as a Senior Brand Development Executive for 4 years and most recently after returning from maternity leave she is the Project Manager for Hustle Humble. Most recently, Karolina has also taken on the role of Marketing Manager for ChicExecs.

Her passions include helping others and giving back. Karolina loves inspiring others find the joy and positive things in life. She has 3 children and spends her free time with her family. She enjoys running, yoga and going to the beach.

Senior Brand Development Executive

As a former department manager and buyer for Nordstrom and a lead at Disneyland, Lisa Blake brings extensive knowledge and success in branding. She has a passion to help ChicExecs clients shine by spotlighting unique qualities that’ll stand out through all national and international media outlets. She played a critical role in the success of the most visited theme park in the world. Also, while working for the top fashion retailer, Lisa was able to hand select the products and fashion items that properly represented the Nordstrom name. She also ran and co-owned a very successful medical practice. From owning her own business to representing large corporations, Lisa brings skills any company would need to see their products and/or services become a common household name. She is also on the board of #HashtagLunchBagSanDiego – dedicated to empowering, inspiring and giving. Lisa puts together bagged lunches with messages of love, for people in need. When she’s not working and volunteering, she enjoys hiking, going to the beach and playing sports with her three kiddos.

Brand Development Executive

Jessica grew up in San Diego, & attended San Diego State University where she studied Psychology. After college, Jessica discovered her passion for sales while working at Nordstrom La Jolla. At Nordstrom, Jessica received the Customer Service All-Star Award, and was recognized for outstanding selling performance when she received the Pacesetter award. While working at Nordstrom, Jessica was also a sales representative for Monster Energy and Image Concepts Uniforms. Jessica loves building lasting relationships with her clients, & strives to make dreams a reality for inventors & innovative brands! 

Brand Development Executive

Dual enrolling at University of South Florida and graduating with degrees in Mass Communications, Public Relations & Business Administration, Marketing, Jami knows it takes hard work and determination to make a company name into a household name. Whether your brand is young or well established, she recognizes the unique needs and implements a strategy for each individual situation. Jami started with ChicExecs not long after moving to California and worked with the PR team. After proving herself, she moved over to the marketing team and now helps many clients figure out what best fits their objectives and direction. Jami has been out here in beautiful SoCal since Oct ’14 and loves every second of it! Florida is missed but nothing can touch the mountains and the endless opportunities for her, her husband, or her two pups to enjoy the beautiful outdoors! Not many can say they’ve snowboarded & surfed in the same day?!

Brand Development Account Executive

Elizabeth Salomon is a Brand Development Account Executive with ChicExecs. She has over 7 years of business experience in the advertising, digital marketing, and PR industry. Elizabeth graduated from Concordia University in Irvine with a degree in Business Administration with an emphasis in Marketing.  She has natural abilities to motivate and encourage people to use their gifts in working collaboratively toward a goal where she has been responsible for various team outcomes. She has a passion for travel and spending time with her family. 

Junior Account Executive

Danika graduated from the University of San Diego with a B.B.A. in Marketing. Before joining ChicExecs, she was a Social Media Intern and also has four years of the hospitality industry under her belt. In 2016 she studied abroad on a ship with Semester at Sea where she discovered her love for travel and adventure. On the weekends you can find Danika at Petco Park working as a brand ambassador for the San Diego Padres, soaking up the sun at the beach, or perusing the latest trendy restaurant. She loves all things yellow, Pinterest, and coffee, coffee, coffee!

Account Coordinator

Osirys is a recent graduate from the Fashion Institute of Design and Merchandising where she studied Merchandising and Marketing. She began her journey with ChicExecs as an intern with the Retail Strategy department and now began a new chapter in the Brand Development department. Her powerful perspective on education and career goals aligned with her admiration of the fashion and beauty industry has proven her to be a strong, intellectual, diligent and hardworking individual who is always pushing for growth. Osirys recently celebrated her one year anniversary with her husband, In her free time she enjoys hiking with her Australian Shepherds, practicing yoga, and binge watching episodes of Friends. 

Account Coordinator

Grace is a recent graduate from Cal State San Marcos with a B.S. in Business Administration Management. With previous experience interning in management and accounting roles, Grace decided to take elective courses in marketing where she discovered her passion and desire to work in the field. During her years at CSUSM, she was able to intern for Chicexecs in our Public Relations department and later moved to an Account Coordinator role in the Marketing department. In her free time, she loves trying new coffee spots wherever she travels to, trying new workouts, and being the best aunt to her new nephew!

Digital Marketing

Digital Marketing Manager

With 15 years in the marketing industry, Kelly has experienced firsthand the shift in traditional print media to all-things-digital-all-the-time. She graduated from Monmouth University and is currently going to Washington State University to earn an MBA in Marketing. Prior to ChicExecs, she worked at a digital marketing agency where she refined her digital marketing expertise in Paid Media, Marketing Strategy, CRO, Organic Social Media, Influencer Marketing, and SEO and she has managed paid budgets from $500 a month up to $150k a month. Her efforts aided in a 4,350% increase in website conversions for a large, international brand. She joined the ChicExecs team to extend these offerings to our clients and is excited to help you take your digital strategies to the next level!

Social Media Account Executive

Chantel has more than 6 years of experience as a social media specialist. It is her true passion to curate creative content, ensuring every client of hers has a brand voice that resonates with their audience. Chantel uses her creativity to help drive traffic to websites, promote content using various advertising strategies, and develop relationships with key influencers and target audiences. Chantel studied Marketing & Management at the Art Institute of San Diego California, bringing her expertise into the social media industry by building the presence of a brand, product or individual! Outside of work, Chantel shares her craft of candle making, traveling, staying active with her two dogs, and volunteering on a monthly basis.

Social Media Account Executive
Digital Marketing Account Executive

Born in the Bay Area, Erica moved to San Diego 18 years ago to attend UCSD. Straight out of college, she entered the world of marketing and has never looked back. After 11 years of traditional print marketing, Erica transitioned into digital marketing where she focuses on SEO, Paid Search ads, Paid Social ads, analytics, coding, email marketing, and website analysis. Erica is the biggest fan of north county San Diego, the Kardashians, entertainment, and hip hop music and looks forward to creating successful campaigns for her clients!

Photographer

Priscilla has been an editorial and commercial photographer for over 15 years. She graduated from RCC with a degree in photography and studied at ArtCenter College of Design. She was the staff photographer at Inland Empire magazine for 4 years and Orange Coast magazine for 6 years. Her experience in photography is very diverse, although she has developed a passion for product photography particularly. She enjoys creating and styling sets in the studio with different textures, colors and props. When she is not taking pictures you may find her cozied up at home weaving and crafting, or out traveling to new places with her family.

Public Relations
Public Relations
Branding Exposure
Retail Strategy
Retail Strategy
Store Placement & Product Sales
Social Media
Social Media
Building Your Social Buzz
Crowd Funding
Video and Photography
Visual Branding Enhancement
Celebrity
Celebrity & Influencers
Relationships With Celebrity Fans
Creative
Creative Services
Leave A Lasting Impression