3 Tips to Getting Your Product in Stores
Wondering how to get your product in stores? Well it starts with the ChicExecs definition of marketing, which encompasses overall consumer brand awareness and brings consumers to your brand specifically from social media and PR channels. With the right strategy, your social media and PR marketing heavily influences retail placement. Here are three quick tips that show how marketing can help pitch your product to a store:
1. Compile All Brand Awareness
If earning a spot on the shelf of that big box retail store is your brand’s ultimate retail goal, that buyer will want to get a sense of your credibility. Do you have press features, social media engagement or blog posts? Highlight them on your website and create a press page. For those face-to-face meetings with potential buyers, have that credibility ready and tangible by creating a physical pressbook to present on the spot.
2. Use Social Media for Consumer Engagement
Your credibility matters as much to the consumer as it does the retail buyer. Online engagement is an organic way to interact with customers and show the authenticity behind your brand. We simply don’t choose a product anymore because it’s the first one we see in the store or because it pops up online first. Consumers like to know there’s real people out there using and talking about the brand. They share product information with family and friends and take the time to read other consumers’ reviews.
3. Compile Your Collateral in an Organic Way
Remember that your presentation is a powerful impression on a retail buyer, so come organized and prepared. Because this may be your one and only opportunity to engage with the buyer, don’t bombard him or her with irrelevant information. Think about setting up the presentation in a way that flows naturally and is easy to follow. By the end, the buyer should have the best overall view of your brand so important business decisions can be made.
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