Here’s How Differences by Generation Influence Buyer Decision-Making

ChicExecs Senior Director of Strategic Accounts Lydia Vargo discusses how each generation prefers to shop and how to use this information to transform your business.

“Keep in mind that everyone is unique, regardless of their generation.”

The article explains that when it comes to boosting retail sales, knowledge is power. Understanding generational buyer preferences is essential to building a better, more successful business.

Read her full feature here on StartupNation.