ChicExecs Senior Director of Strategic Accounts Lydia Vargo shares how businesses can eliminate silos around their marketing and sales departments to boost their revenue with better strategy and communication on Forbes blog.
Although it makes sense that improving their processes can equate to huge revenue gains, it’s easier said than done. They’re different disciplines, and because of that, businesses often situate sales and marketing in separate departments. It can be hard to realign sales and marketing if you haven’t been doing it from the start, but it is possible. Lydia gives her five steps to start forging a seamless relationship between marketing and sales.
Read Lydia Vargo’s full Forbes blog for business relationship tips that streamline your sales and marketing departments.