Five Ways to Build Your Business’s PR Strategy

ChicExecs Senior Director of Strategic Accounts Lydia Vargo gives her five reasons why your business needs a PR strategy, no matter your size or industry, and how to create one.

“In the world of PR, product reviews, influencer mentions and media coverage help prove to the world that your business is legitimate and serious.”

She explains that while it’s possible to grow a small business without a PR strategy, you aren’t necessarily setting your business up for long-term success.

Read her full Forbes article here.