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Sweet Ballz: Sweet Balls Cake Balls: Shark Tank Episodes: Product Idea Development

WOW…yum! Did you see the recent Shark Tank Episode featuring Sweet Ballz? This was a hot product among the sharks…as they all put offers on the table! The founders walked away with $250,000 for 25%, partnering with Mark Cuban and Barbara Corcoran.

Do you have a good idea that you’re convinced all the sharks would be fighting over? But are you stumped on how to get the word out via media features and landing distribution?

The first step in launching a product and experiencing success is generating press features to establish credibility for your company. Public relations is KEY! When you walk into a meeting with a retail store, you will want to have a press book showcasing your magazine and TV features, ready to show that your product is on the fast track to success and you have the endorsement of several media experts.

With over 550,000 media partners, ChicExecs PR Clients have been featured in Bloomberg, InStyle, Marie Claire, Extra tv, WE tv, Pets Media, Bridal Guide, Brides, Parenting, Pregnancy, Pregnancy & Newborn, The Today Show, The Doctors, People, Rachel Ray, ABC News, NBC News … and thousands more. See a snapshot of features HERE.

Would you be interested in getting your product featured in the magazines? Or scheduling TV/radio interviews around the country to talk about your idea? ChicExecs currently represents Shark Tank companies such as Lugless and Spatty, along with nearly 100 other fascinating entrepreneurs.

To receive a 10% discount on your first month of PR, email Lydia@chicblvd.com and mention “SHARK TANK 10″.

“If I was down to my last dollar,  I’d spend it on public relations.” — Bill Gates

Lynnae Schneller: Lynnae’s Gourmet Pickles: Shark Tank Episodes: As Seen on TV Top Viral Videos

Did you see the recent Shark Tank episode featuring the company Lynnae’s Gourmet Pickles. While the company didn’t make a deal with the sharks, we admire their passion, innovation and “family recipe” story!

The founders shared their recent marketing efforts including a “national pickle hunt” that was covered locally and nationally, mentioning that the video footage was a huge success. The sharks perked up at that initiative and commented on their creative marketing skills.

Video footage is certainly valuable for companies to help get the word out and further share information about their company and product. Videos can be used in several ways – i.e. posting on your website for visitors to find out more about your product, sending the video out via a press release to give media contacts more insight into your brand, posting on youtube for viral video initiatives (check out our Client’s viral video HERE), playing the video at tradeshows to get buyer attention.

ChicExecs PR, developed by entrepreneurs who launched the successful brand, ChicBuds (www.chicbuds.com), has recently released a Digital PR Video initiative – read more HERE. Would you like us to create a video about your company/product?

To receive a 10% discount on a video, email Lydia@chicblvd.com and mention “SHARK TANK 10″.

“If I was down to my last dollar,  I’d spend it on public relations.” — Bill Gates

 

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