Category: Expert Tips


How To Vet Influencers to Reach Your Campaign Goals

ChicExecs Senior Director of PR & Operations, Kristen Wessel discusses how to choose the right influencer for your campaign and audience when it comes to your marketing strategy.

“The way I see it, the benefits of influencer marketing greatly outweigh the risks. Even then, brands have to be smart about which influencers they trust.”

Read the full Forbes article here.

Meet Nikki Carlson and Kailynn Bowling of ChicExecs

ChicExecs Co-Founders Nikki Carlson and Kailynn Bowling were featured in SD Voyager along with the history of ChicExecs.

“We’re different from traditional PR agencies that will just generate features. We use PR to monetize a brand.”

Read the full feature here. Looking to monetize your brand? Get in touch with us and learn more about our PR services.

Slow Down to Do More: “Why You Should Be Deliberate in the Messages You Surround Yourself With”

ChicExecs Senior Director of Strategic Accounts Lydia Vargo sits down with Ashley Graber for the series, “How to Slow Down To Do More” for Authority Magazine. She shares how the messages we receive in our environment are as important as the messages we say to ourselves.

“Be deliberate in the messages you surround yourself with. When life is hectic and we are rushing through our week, it is important to do things that can cause you to snap you out of your everyday routine (even for a second) and into a new frame of mind.”

Read the full interview here.

“We need alone time as a family in order to center ourselves”

ChicExecs Senior Director of PR & Operations, Kristen Wessel sits down with Psychologist and Relationship Expert Dr. Ely Weinschneider to share her story and expert advice on balancing career and family life.

“I’ve always wanted to be a mother. I have always been very career driven too so I knew it would be important to me to find a career that would allow me to still be present as a mom.”

Read the full interview on Thrive Global.

Use Your LinkedIn Profile to Its Fullest Potential

ChicExecs Co-Founder Kailynn Bowling shares her advice on how to optimize your LinkedIn profile by joining a limited number of groups that resonate with you in Medium’s article, Use Your Linkedin Profile to its Fullest Potential: How Freelance Writers Can Prevent Themselves from Getting Lost in the Shuffle.

“This ensures you protect your time while making the most of new opportunities.”

The full story here.

 

 

How Amazon Is Shaping PR Strategy

Kailynn Bowling, Co-Founder of ChicExecs shares with Forbes why business owners and PR professionals need to get in the Amazon game now.

“Research shows that Americans trust Amazon more than the government and the press. If you want to boost authority and gain the public’s trust while increasing product sales, then Amazon must be part of your strategy.”

Read the full article here.

Five Instagram Habits to Ditch This Year

Our Senior Director of PR & Operations, Kristen Wessel, shares five habits to ditch when it comes to building brand recognition on Instagram and what brands on Instagram should be doing instead.

“Instagram has the power to turn unknown brands into stellar celebrities. The key is to avoid common pitfalls and embrace best practices.”

Read the full Forbes feature here.