Category: Expert Tips


5 Business Tips for 2020 Growth

Nikki Carlson, ChicExecs Marketing Agency’s Co-Founder/Co-President, shares business tips for the new year that stick on Forbes blog.

The new year is around the corner. Busy business owners and managers hustle at the office while dreaming of eggnog-filled nights with the family. In the busyness of the end of the year, it’s easy to forget that a brand-new year is just around the corner. Instead of focusing on tasks that need to be closed out for 2019, get 2020 vision. How do you want to operate moving forward? What does your leadership look like in 2020? What goals do you want your business to achieve before 2021? Nikki explains that instead of focusing on tasks that need to be closed out for 2019, it’s time to get 2020 vision and think ahead.

Read Nikki Carlson’s full Forbes blog for business tips that will stick beyond the start of February.

10 Brand Storytelling Questions to Ask

While you may have an amazing brand to share … what may be even better than your brand is your story 

As a journalist turned publicist, I know both sides of the industry. The first question I always as my clients is, “Where did you get the idea to create … ,” or “What made you want to develop this?” Typically, their answers are fascinating. Whether we are discussing a nail polish, a pillow or even a pair of pajamas … the story behind the brand is intriguing. And that’s what we can sell to the media. 

Enter Brand Storytelling, the human side of your business, where you tell stories instead of just listing facts

The delivery of your story is so important to growing your brand. What you have to say about your brand or product has the ability to get people to listen closer, read a little bit longer or change the tv station and close a magazine. If you can include the interesting details behind your brand you will draw consumers into your story. 

Think you don’t have a story? Wrong … you absolutely do: everyone does! I remember a call with one of my first clients who had trouble answering my question. She couldn’t recall an “ah-ha” moment that lead to her brand’s creation. She said, “I don’t know … I don’t really think we have a story. We just wanted to make something people would find useful.”

“That’s your story!” I exclaimed.

She replied, “What?”

“That is your story! You wanted to help people … something tells me you’ve probably always enjoyed helping others.”

“Well yes, I started volunteering for different organizations at a very young age … ” and she went on to share so many stories. Together, we crafted her story and found out that her desire to help others ultimately led to the launch of her company. 

So, if you’re having trouble finding and sharing your story here are my brand storytelling tips for finding your story and connecting the dots to your brand. You can ask yourself 10 questions. 

10 Brand Storytelling Questions to Ask Yourself

  1. Why did you develop your product or brand? 
  2. What problem does it solve? 
  3. Why did you want to solve that problem? 
  4. Who do you want to help with your product or brand?
  5. As a child, what did you want to be when you grew up? 
  6. Who helped you create your product or brand? 
  7. What inspires you? 
  8. What keeps you going when the days are tough?
  9. What projects are you working on next?
  10. What was your “ah-ha” moment that lead you to create your product or brand? 

Answer those and I bet you’ll surprise yourself with just how interesting you are! Remember, the story behind your brand is just as important as your brand and we can’t wait to share your story!

Look to ChicExecs for expert PR, social media, influencer, retail management, and digital marketing tips to take your brand storytelling to the next level. Contact us today and let us show you how.

 

Capitalizing on the Holidays with Influencer Marketing

Kailynn Bowling, ChicExecs Marketing Agency’s Co-Founder/Co-President, shares how influencer marketing can be the answer to holiday marketing overwhelm.

But with everyone vying for their piece of the pie, that means you face more competition than usual, spending more budget dollars on impressions that may or may not move the needle. What’s a brand to do? “In my experience as the cofounder of a PR and retail strategy firm, I’ve found that influencer marketing can be the answer to holiday marketing overwhelm. Influencer marketing builds a great rapport with your audience, overcomes the annoying problems of competition and significantly boosts your reach.”

Read “Capitalizing On The Holidays With Influencer Campaigns” and follow her four steps to design a holiday influencer marketing campaign that’s both effective and profitable in the new year.

Why People Skills Are Essential In PR and How to Improve Them

According to ChicExecs VP of Public Relations and Digital Media Kristen Wessel, you can be the best public relations (PR) expert in the world, but if you lack people skills, you’ll never be truly successful.

“In PR, you have to understand human behavior and emotions, both in terms of your clients and the people you pitch to,” she explains.

Learn why PR pros need people skills and three methods to improve them.

Read her full Forbes article here.

Fostering Loyalty In the New Generation of Employees

ChicExecs Senior Director of Strategic Accounts Lydia Vargo shares how today’s work environment doesn’t always foster loyalty, especially with younger generations. She explains that fortunately, there are steps you can take as a leader to increase employee longevity.

“Contrary to popular belief, loyalty is not just an employee problem — it’s a trait empowered by every employer. If you want a fleet of advocates in your company, then create a workspace where loyalty can thrive.”

Read her full Forbes article here.

Should You Use Emerging Social Media Networks for Business

ChicExecs Co-Founder/Co-President Kailynn Bowling discusses the factors to determine which emerging social platform is right for you and the social platforms to look out for.

She explains that over time, social networks will fall out of favor and leave room for newcomers. Marketers can’t pursue every social platform they come across; that would be a waste of time.

“Ultimately, you have to look at an emerging platform and decide if it’s a fit for your brand.”

Read the full Forbes article here.

Five Ways to Show Employee Appreciation During the Holidays

According to ChicExecs VP of Public Relations and Digital Media Kristen Wessel, many employers choose not to do employee recognition during the holidays. She shares that even small tokens of appreciation go far for your employees  because happy and engaged employees often lead to increased productivity and higher long-term earnings.

“The best way to honor your employees will come down to your company culture,” she explains.

Read the full Forbes article here.

How to Promote Your Company’s Press Coverage

How to Promote Press 

As a follow-up to our blog How to Get Press for Your Brand, ChicExecs answers your biggest question of what comes next after you’ve gathered press. How you put your garnered PR to use is just as important as receiving it in the first place. You’re receiving a compliment you don’t want to take for granted. Here are three ways to maximize and promote your press coverage. 

Get the Word Out to Your Email List and Social Media

This is your time to shine! Once you’ve secured that great press, let your followers know through email blasts and on your social media channels. There’s no point in getting a great compliment and not bragging about it. This is the quickest way to let the masses know the media attention you’re getting. 

Put a Press Page on Your Website

Getting great press serves more than bragging rights. It’s your reference page. Just like providing references in a job interview adds to your credibility, adding a press page to your website does the same, but with your consumers. As you think about your website design to add this information, make the connection simple and easy to recognize for your online visitors. Did your product appear on Good Morning America? Display their logo. Add the text “As Seen On” to the homepage of your website where it would catch a consumer’s attention and add the media logos as you receive more press. Utilizing PR in this manner extends beyond the social media likes and praises. It builds the credibility that translates into sales.

Create a Physical Pressbook

At ChicExecs, we’re big believers in using PR to drive retail strategy. Think about using your press for more than marketing purposes and create a pressbook to show your retail buyers. This physical book should be well organized to flip through like pages of a magazine and highlight all of the press your brand has received. Bring it with you to buyer meetings where building that on-the-spot credibility is important.

Also think about where you’re presenting your press and get creative. If your brand participates in trade shows, here is another great arena to highlight your compliments. When you’re surrounded by booth after booth, you want yours to stand out. Find a way to make those endorsements visible to the attendees walking by. It’s a great way to capture their attention and gets them to stop and talk to you.  

 

Visit this topic on our YouTube Channel to learn more!

Look to ChicExecs for expert PR tips and advice to take your PR strategy to the next level. Contact us today and let us get the best press for your brand.

Five Ways to Build Your Business’s PR Strategy

ChicExecs Senior Director of Strategic Accounts Lydia Vargo gives her five reasons why your business needs a PR strategy, no matter your size or industry, and how to create one.

“In the world of PR, product reviews, influencer mentions and media coverage help prove to the world that your business is legitimate and serious.”

She explains that while it’s possible to grow a small business without a PR strategy, you aren’t necessarily setting your business up for long-term success.

Read her full Forbes article here.

Here’s How Differences by Generation Influence Buyer Decision-Making

ChicExecs Senior Director of Strategic Accounts Lydia Vargo discusses how each generation prefers to shop and how to use this information to transform your business.

“Keep in mind that everyone is unique, regardless of their generation.”

The article explains that when it comes to boosting retail sales, knowledge is power. Understanding generational buyer preferences is essential to building a better, more successful business.

Read her full feature here on StartupNation.