ChicExecs Senior Director of Strategic Accounts Lydia Vargo was featured in a panel for the Forbes Business Development Council to weigh in on the best way to handle common customer concerns and how to turn those objections into a sale.
She gives her advice on defusing the situation: identifying the problem, removing the threat, asking questions for engagement and closing.
Read the full Forbes article here.
San Diego: Life. Changing. gave its social media followers an inside look at ChicExecs during its Takeover Tuesday event on Instagram.
The regional marketing campaign of the San Diego Regional Economic Development Corporation (San Diego EDC) featured what it’s like to work in the office and highlighted ChicExecs’ mission to help startups and small businesses from all over the country brainstorm new ways to generate retail sell-through and brand awareness.
Ready their article here and for the full Instagram experience, check out #TakeoverTuesday.
ChicExecs Founders Kailynn Bowling and Nikki Carlson sit down with CO—by U.S. Chamber of Commerce to share their expertise on affordable DIY methods for getting your own press coverage.
They emphasize the importance of becoming a “go-to credible source” in your industry and recommend signing up as a source on Help a Reporter Out, better known as HARO.
Read more of their featured advice here.
ChicExecs Co-Founder Nikki Carlson shares with Forbes the importance of staying on top of trends in PR to integrate them into campaigns. She explains how brands need to carefully distinguish between timely fads and ongoing trends.
“It’s time to learn how you can pick out timely, effective trends that compel people to engage with your brand for the long haul.”
Read the full article here.
We’re proud to announce that ChicExecs is a Bronze Stevie award winner for Public Relations Agency of the Year. The Stevie Awards are the world’s premier business awards. The mission of the Stevie Awards is to recognize and generate public awareness of excellence in the workplace worldwide.
Contact us to learn more about our award-winning services!
ChicExecs Co-Founder Kailynn Bowling sits down with Business.com to discuss her expertise in creating an effective public relations strategy.
“Past campaigns can reveal so much about your future strategy. Discover what efforts you should duplicate this year – and note any pitfalls to avoid.”
Read the full article in Business.com here.
ChicExecs Senior Director of PR & Operations, Kristen Wessel discusses how to choose the right influencer for your campaign and audience when it comes to your marketing strategy.
“The way I see it, the benefits of influencer marketing greatly outweigh the risks. Even then, brands have to be smart about which influencers they trust.”
Read the full Forbes article here.
How to Get Followers on Instagram
If your business is trying to figure out how to get more followers on Instagram, we would love to share some food for thought! Instagram users, and all social media users for that matter, are looking for authenticity as they quickly scroll through your feed. In real life, people are attracted to those who possess both beauty and brains, and someone who provides something of value to them. If you apply this same mentality to your Instagram feed, you too can get more followers on Instagram. Here are five tips to make sure your feed has both beauty and brains, where people can’t help but follow you:
Have a Cohesive Feed
Social media users decide whether or not to follow your business in a matter of seconds as they scroll through your feed. For this reason alone it’s important to pay attention to what your Instagram profile looks like as a whole. Having a cohesive feed means more than creating a beautiful aesthetic. While you’re certain to attract users with an eye-pleasing social media feed, you need to create a niche with your content in the process. You can start by matching your feed appearance to what your account focuses on. For example, does your business sell skincare products? Edit the photos to look crisp and refreshing. Do you have a travel blog? Make your social media feed bright and colorful to connect with the destinations you highlight. You’ll want to make sure you follow this visual theme throughout your feed. The cohesiveness doesn’t stop with the aesthetic. An ongoing strategy is just as important to your target market to make your social media presence look like an online magazine. Taking the travel blog for example, you don’t want your Instagram feed to show photo after photo of captivating destinations to all of a sudden switch to random cat memes.
Purchase or Build a Preset
Another factor that is important in how you get followers on Instagram is creating content that stands out visually. To take your feed to the next level, it’s time to come up with a photo editing strategy. It doesn’t take a professional photographer or time-consuming editing to deliver the photos you’re looking for. All it takes is a simple filter or preset. You might have experimented with Instagram’s filters and found they make your feed look too similar to others or they don’t quite meet the standards of the content you’re posting. By purchasing or building a custom preset, you can create a unique yet cohesive aesthetic and cut down editing time significantly. Adobe Lightroom CC is one app you can use and a personal favorite of ours.
Use Instagram Stories and Remember Hashtags
We’ve discussed the beauty of your Instagram feed, now let’s talk about the brains. As Instagram stories gain popularity, brands are taking notice. You might not think they have as much impact as regular Instagram posts because they disappear within 24 hours but videos are super popular right now. They offer a unique way of engaging your users and showing the “human side” of your brand. Each story still needs to fit into the cohesion of your overall social media feed to build brand awareness and a lasting impression in the minds of perspective followers.
When it comes to posting Instagram stories, don’t forget the hashtags! Adding hashtags and geo-locations helps your story appear to more users because they can watch any recent stories that were published using a location or hashtag sticker, even if they’re not following you. If you feel like a hashtag or location sticker will take away from your content, you can always hide them by reducing the font size, using the same color as the background, or adding a GIF or sticker on top of them.
Engage with Your Followers Using Polls
It might feel like you already put a lot of time and effort into getting more followers on Instagram or maybe you feel like your social media content already brings its “A” game. It’s still important to remember that communication goes both ways, even if you feel like you’re doing all the work. Thanks to Instagram polls available in stories, engaging with followers has never been easier. The possibilities to not only engage with your followers but get a better understanding of your audience are endless. Looking to gauge interest in specific products within your inventory? Create a poll to see which product people like more. Or perhaps it’s time to update your company logo. Create a poll between two options to see which one resonates with your audience more!
Take Advantage of Instagram Live
Why post photos on social media after the event happens when your audience can experience the thrill for themselves when it’s happening with live video? Survey statistics show that 82% of consumers prefer live video from a brand than social posts. Don’t be afraid to mix up your carefully planned posts with some live video. It speaks to the authenticity of your brand and makes you more relatable. Don’t be nervous that you’ll make a mistake, it adds to the humanness of it! And be sure to interact with your audience during the live video by asking questions so they can respond in the comments.
Our social media department has so many more tips on how to get followers on Instagram. Contact us today to see how we can help!
ChicExecs Co-Founders Nikki Carlson and Kailynn Bowling were featured in SD Voyager along with the history of ChicExecs.
“We’re different from traditional PR agencies that will just generate features. We use PR to monetize a brand.”
Read the full feature here. Looking to monetize your brand? Get in touch with us and learn more about our PR services.