ChicExecs Co-Founder Kailynn Bowling shares the common misconception that e-commerce and technology are the death of in-store retail shopping. She explains that if anything these two factors have changed the way people shop.
“Tech hasn’t ruined the future of brick-and-mortar stores. It is the future. Technology augments customer and employee experience. When you use it correctly, tech makes the shopping experience convenient and even fun for your shoppers.”
Read her expert tips here on how retail stores can use the latest technology to make themselves stand out.
ChicExecs Sales and Marketing Director Karolina Hobson shares with Business Woman Media why social media isn’t just for sharing your newest blog post or posting memes.
“Since the average person spends over two hours a day on social media, this gives brands a chance to connect with customers without interrupting the social media experience.”
Read the feature here.
ChicExecs Co-Founder Nikki Carlson discusses the benefits of businesses giving back. She explains that although corporate responsibility is important, it should resonate with the brand and audience.
“Embrace your mission and values to create a giving program that will grow your brand and change the world for years to come.”
Read the full Forbes article here.
ChicExecs Co-Founder Kailynn Bowling shares how various studies have showcased the advantages of bringing pets into the corporate setting. She explains that concept is still a work in progress, especially since there are so many things to consider before you can bring your dog to your workplace.
“The corporate life is a stressful and demanding environment, but your pet would find reasons to like it if you help them build confidence and develop correct behavior.”
Read the full article here on Business.com.
ChicExecs Senior Director of Strategic Accounts Lydia Vargo shares her tips to have you looking and sounding like a natural-born salesperson.
“In my experience, the best salespeople don’t memorize product features. Instead, they learn how to read other people.”
Read the Forbes full article here.
ChicExecs Senior Director of PR & Operations, Kristen Wessel shares advice with TotalRetail on why retailers should harness the power of micro-influencers.
“They’re usually in more niche markets with highly engaged and loyal audiences.”
Read the full article here.
ChicExecs Sales and Marketing Director Karolina Hobson shares how businesses can benefit from repurposing content to spend less time agonizing over new blogs and social media posts and focus instead on sales and engagement.
“Some people are unsure about repurposing content because they fear Google penalizes for duplicate content or that customers will notice similar content across multiple platforms. However, when you repurpose content the right way, you have nothing to fear.”
Read her full article here on Business.com.
ChicExecs Senior Director of Strategic Accounts Lydia Vargo was featured in a panel for the Forbes Business Development Council to weigh in on the best way to handle common customer concerns and how to turn those objections into a sale.
She gives her advice on defusing the situation: identifying the problem, removing the threat, asking questions for engagement and closing.
Read the full Forbes article here.
San Diego: Life. Changing. gave its social media followers an inside look at ChicExecs during its Takeover Tuesday event on Instagram.
The regional marketing campaign of the San Diego Regional Economic Development Corporation (San Diego EDC) featured what it’s like to work in the office and highlighted ChicExecs’ mission to help startups and small businesses from all over the country brainstorm new ways to generate retail sell-through and brand awareness.
Ready their article here and for the full Instagram experience, check out #TakeoverTuesday.
ChicExecs Founders Kailynn Bowling and Nikki Carlson sit down with CO—by U.S. Chamber of Commerce to share their expertise on affordable DIY methods for getting your own press coverage.
They emphasize the importance of becoming a “go-to credible source” in your industry and recommend signing up as a source on Help a Reporter Out, better known as HARO.
Read more of their featured advice here.