Category: Outside the Suit


6 Emerging Trends in Social Media Marketing

ChicExecs Senior Director of PR & Operations, Kristen Wessel shares advice with TotalRetail on why retailers should harness the power of micro-influencers.

“They’re usually in more niche markets with highly engaged and loyal audiences.”

Read the full article here.

How to Repurpose Old Content to Boost Marketing Results

ChicExecs Sales and Marketing Director Karolina Hobson shares how businesses can benefit from repurposing content to spend less time agonizing over new blogs and social media posts and focus instead on sales and engagement.

“Some people are unsure about repurposing content because they fear Google penalizes for duplicate content or that customers will notice similar content across multiple platforms. However, when you repurpose content the right way, you have nothing to fear.”

Read her full article here on Business.com.

10 Effective Ways to Deal with Customer Objections and Make that Sale

ChicExecs Senior Director of Strategic Accounts Lydia Vargo was featured in a panel for the Forbes Business Development Council to weigh in on the best way to handle common customer concerns and how to turn those objections into a sale.

She gives her advice on defusing the situation: identifying the problem, removing the threat, asking questions for engagement and closing.

Read the full Forbes article here.

#TakeoverTuesday with ChicExecs

San Diego: Life. Changing. gave its social media followers an inside look at ChicExecs during its Takeover Tuesday event on Instagram.

The regional marketing campaign of the San Diego Regional Economic Development Corporation (San Diego EDC) featured what it’s like to work in the office and highlighted ChicExecs’ mission to help startups and small businesses from all over the country brainstorm new ways to generate retail sell-through and brand awareness.

Ready their article here and for the full Instagram experience, check out #TakeoverTuesday.

4 Affordable PR Strategies for Small Businesses

ChicExecs Founders Kailynn Bowling and Nikki Carlson sit down with CO—by U.S. Chamber of Commerce to share their expertise on affordable DIY methods for getting your own press coverage.

They emphasize the importance of becoming a “go-to credible source” in your industry and recommend signing up as a source on Help a Reporter Out, better known as HARO.

Read more of their featured advice here.

 

Why It’s Important to Pick Timely Trends for PR

ChicExecs Co-Founder Nikki Carlson shares with Forbes the importance of staying on top of trends in PR to integrate them into campaigns. She explains how brands need to carefully distinguish between timely fads and ongoing trends.

“It’s time to learn how you can pick out timely, effective trends that compel people to engage with your brand for the long haul.”

Read the full article here.

ChicExecs Named 2019 Bronze Stevie Winner

We’re proud to announce that ChicExecs is a Bronze Stevie award winner for Public Relations Agency of the Year. The Stevie Awards are the world’s premier business awards.  The mission of the Stevie Awards is to recognize and generate public awareness of excellence in the workplace worldwide.

Contact us to learn more about our award-winning services!

Congratulations ChicExecs!

 

 

How To Vet Influencers To Reach Your Campaign Goals

ChicExecs Senior Director of PR & Operations, Kristen Wessel discusses how to choose the right influencer for your campaign and audience when it comes to your marketing strategy.

“The way I see it, the benefits of influencer marketing greatly outweigh the risks. Even then, brands have to be smart about which influencers they trust.”

Read the full Forbes article here.