Category: Outside the Suit


Why It’s Important to Pick Timely Trends for PR

ChicExecs Co-Founder Nikki Carlson shares with Forbes the importance of staying on top of trends in PR to integrate them into campaigns. She explains how brands need to carefully distinguish between timely fads and ongoing trends.

“It’s time to learn how you can pick out timely, effective trends that compel people to engage with your brand for the long haul.”

Read the full article here.

ChicExecs Named 2019 Bronze Stevie Winner

We’re proud to announce that ChicExecs is a Bronze Stevie award winner for Public Relations Agency of the Year. The Stevie Awards are the world’s premier business awards.  The mission of the Stevie Awards is to recognize and generate public awareness of excellence in the workplace worldwide.

Contact us to learn more about our award-winning services!

Congratulations ChicExecs!

 

 

How To Vet Influencers To Reach Your Campaign Goals

ChicExecs Senior Director of PR & Operations, Kristen Wessel discusses how to choose the right influencer for your campaign and audience when it comes to your marketing strategy.

“The way I see it, the benefits of influencer marketing greatly outweigh the risks. Even then, brands have to be smart about which influencers they trust.”

Read the full Forbes article here.

How to Get Followers on Instagram

 

How to Get Followers on Instagram

 

If your business is trying to figure out how to get more followers on Instagram, we would love to share some food for thought! Instagram users, and all social media users for that matter, are looking for authenticity as they quickly scroll through your feed. In real life, people are attracted to those who possess both beauty and brains, and someone who provides something of value to them. If you apply this same mentality to your Instagram feed, you too can get more followers on Instagram. Here are five tips to make sure your feed has both beauty and brains, where people can’t help but follow you:

Have a Cohesive Feed

Social media users decide whether or not to follow your business in a matter of seconds as they scroll through your feed. For this reason alone it’s important to pay attention to what your Instagram profile looks like as a whole. Having a cohesive feed means more than creating a beautiful aesthetic. While you’re certain to attract users with an eye-pleasing social media feed, you need to create a niche with your content in the process. You can start by matching your feed appearance to what your account focuses on. For example, does your business sell skincare products? Edit the photos to look crisp and refreshing. Do you have a travel blog? Make your social media feed bright and colorful to connect with the destinations you highlight. You’ll want to make sure you follow this visual theme throughout your feed. The cohesiveness doesn’t stop with the aesthetic. An ongoing strategy is just as important to your target market to make your social media presence look like an online magazine. Taking the travel blog for example, you don’t want your Instagram feed to show photo after photo of captivating destinations to all of a sudden switch to random cat memes.

Purchase or Build a Preset

Another factor that is important in how you get followers on Instagram is creating content that stands out visually. To take your feed to the next level, it’s time to come up with a photo editing strategy. It doesn’t take a professional photographer or time-consuming editing to deliver the photos you’re looking for. All it takes is a simple filter or preset. You might have experimented with Instagram’s filters and found they make your feed look too similar to others or they don’t quite meet the standards of the content you’re posting. By purchasing or building a custom preset, you can create a unique yet cohesive aesthetic and cut down editing time significantly. Adobe Lightroom CC is one app you can use and a personal favorite of ours.

Use Instagram Stories and Remember Hashtags

We’ve discussed the beauty of your Instagram feed, now let’s talk about the brains. As Instagram stories gain popularity, brands are taking notice. You might not think they have as much impact as regular Instagram posts because they disappear within 24 hours but videos are super popular right now. They offer a unique way of engaging your users and showing the “human side” of your brand. Each story still needs to fit into the cohesion of your overall social media feed to build brand awareness and a lasting impression in the minds of perspective followers.

When it comes to posting Instagram stories, don’t forget the hashtags! Adding hashtags and geo-locations helps your story appear to more users because they can watch any recent stories that were published using a location or hashtag sticker, even if they’re not following you. If you feel like a hashtag or location sticker will take away from your content, you can always hide them by reducing the font size, using the same color as the background, or adding a GIF or sticker on top of them.

Engage with Your Followers Using Polls

It might feel like you already put a lot of time and effort into getting more followers on Instagram or maybe you feel like your social media content already brings its “A” game. It’s still important to remember that communication goes both ways, even if you feel like you’re doing all the work. Thanks to Instagram polls available in stories, engaging with followers has never been easier. The possibilities to not only engage with your followers but get a better understanding of your audience are endless. Looking to gauge interest in specific products within your inventory? Create a poll to see which product people like more. Or perhaps it’s time to update your company logo. Create a poll between two options to see which one resonates with your audience more!

Take Advantage of Instagram Live

Why post photos on social media after the event happens when your audience can experience the thrill for themselves when it’s happening with live video? Survey statistics show that 82% of consumers prefer live video from a brand than social posts. Don’t be afraid to mix up your carefully planned posts with some live video. It speaks to the authenticity of your brand and makes you more relatable. Don’t be nervous that you’ll make a mistake, it adds to the humanness of it! And be sure to interact with your audience during the live video by asking questions so they can respond in the comments.

Our social media department has so many more tips on how to get followers on Instagram. Contact us today to see how we can help!

Meet Nikki Carlson and Kailynn Bowling of ChicExecs

ChicExecs Co-Founders Nikki Carlson and Kailynn Bowling were featured in SD Voyager along with the history of ChicExecs.

“We’re different from traditional PR agencies that will just generate features. We use PR to monetize a brand.”

Read the full feature here. Looking to monetize your brand? Get in touch with us and learn more about our PR services.

Slow Down to Do More: “Why You Should Be Deliberate in the Messages You Surround Yourself With”

ChicExecs Senior Director of Strategic Accounts Lydia Vargo sits down with Ashley Graber for the series, “How to Slow Down To Do More” for Authority Magazine. She shares how the messages we receive in our environment are as important as the messages we say to ourselves.

“Be deliberate in the messages you surround yourself with. When life is hectic and we are rushing through our week, it is important to do things that can cause you to snap you out of your everyday routine (even for a second) and into a new frame of mind.”

Read the full interview here.

“We need alone time as a family in order to center ourselves”

ChicExecs Senior Director of PR & Operations, Kristen Wessel sits down with Psychologist and Relationship Expert Dr. Ely Weinschneider to share her story and expert advice on balancing career and family life.

“I’ve always wanted to be a mother. I have always been very career driven too so I knew it would be important to me to find a career that would allow me to still be present as a mom.”

Read the full interview on Thrive Global.

Use Your LinkedIn Profile to Its Fullest Potential

ChicExecs Co-Founder Kailynn Bowling shares her advice on how to optimize your LinkedIn profile by joining a limited number of groups that resonate with you in Medium’s article, Use Your Linkedin Profile to its Fullest Potential: How Freelance Writers Can Prevent Themselves from Getting Lost in the Shuffle.

“This ensures you protect your time while making the most of new opportunities.”

The full story here.