Category: Outside the Suit


Turning Instagrammable Moments into Retail Sales

ChicExecs Director of Channel Management Nichole Evans shares the ways Instagram can benefit your brand and how to see a return on your Instagram marketing efforts.

“You put a lot of work into your brand. Move more product by creating unforgettable, Instagram-worthy moments. Turn fun customer moments into sales for a true win-win.”

Read the full article here.

How to Keep Employees Engaged

ChicExecs Senior Director of PR & Operations, Kristen Wessel shares the ways you can encourage a motivating work environment from team outings to in-office activities.

“By providing employees with a special treat, they’re not only happy to be acknowledged and rewarded, but also get a nice boost of energy from an afternoon crash,” she explains referring to one idea, surprising your team with a food truck coming to the office.

Read the full article here.

 

The Best Photo Editing Apps

The Best Editing Apps for Photos

Every year the cameras in our phones get better and better. Nonetheless, you may still feel the need to edit photos for Instagram. If the amateur photographer in you isn’t feeling like a pro just yet it might be time to invest in a photo editing app. These days anyone and everyone has a phone with a decent camera and knows how to use basic filters so it’s important that your photos stand out. Check out some of these top photo editing apps to help you create stunning photos and get your social media accounts the attention they deserve.

Afterlight 2

Filter fans will rejoice over this app. Choose from an extensive library of filters or use the lighting and color correction tools for precise hues. If you’ve ever used version 1.0, you might notice some changes. Afterlight 2 is a complete overhaul of the original, completely redesigned and redeveloped.

Key Aspects:

  • Create your own filters
  • Zoom while editing
  • Frame your photos with any color or background image
  • Curve tool lets you adjust brightness, color, contrast and shadows
  • Selective tools for hue, saturation and lightness (HSL)
  • Tools for textures and effects

Price: $2.99

iOS & Android app available? Afterlight 2 is available for iOS but only the original version of Afterlight is free to install right now for Android. 

VSCO

With this app, not only do you get editing tools, you can access a whole community of photographers with a membership. The yearly membership also provides some extra photo and video editing tools along with bonus tips, tricks and tutorials. If you’re wondering what VSCO stands for, it’s an abbreviation for Visual Supply Company. 

Key Aspects: 

  • Edit with 10 presets
  • Contrast, saturation and grain tools included
  • Free content to explore photography

With Membership:

  • Edit with 130+ presets
  • Presets for vintage film looks by Kodak, Agfa, and Ilford 
  • Border and HSL tools
  • Video editing tools
  • Weekly photo challenges
  • Bonus member content

Price: Free for basic app, $20/year for membership

iOS & Android app available? Available for both

Lightroom

The makers of Adobe Photoshop made sure you had an app for that well-known desktop program. You can capture and edit photos with this program. The range of Lightroom features depends upon how much you want to pay. While the basic app is free, you can pay extra for additional editing, organizing and storage features or choose an Adobe Lightroom Creative Cloud Plan to work with photos across your devices.

Key Features:

  • Take photos in raw format
  • HDR mode to capture brightest and darkest images
  • Five presets allow you to see the effects as you take a photo
  • Edits range from simple one-tap presets to advanced adjustments and corrections
  • Edit color, exposure, tone, and contrast with the tone curve
  • Copy and apply favorite edits across photos
  • Rate and flag photos

Premium Features:

  • Selectively adjust any part of a photo
  • Auto-tag photos
  • Back up original photos on the Adobe Creative Cloud
  • Import and synchronize photos to Adobe Creative Cloud
  • Access to Lightroom web galleries 

Price: Free for basic app, $4.99 for premium features, Adobe Creative Cloud Plans range from $9.99 to $19.99.

iOS & Android app available? Available for both

Colourtone

Using the Colourtone app is the easiest way to apply professional quality filters to your photos and videos. Created by a professional photographer, choose from a variety of preset collections and adjustment settings to selectively edit photos and videos. There’s also an in-app camera that pre-applies the filters.

Key Features:

  • Twelve different adjustment settings 
  • Built-in gallery for the import of photos and videos
  • Reset button to revert to the original image
  • Compare button to see before and after filter effects

Price: Free for basic app. Collection prices range from $0.99 to $3.99

iOS & Android app available? Available for both

Facetune

Known as the original selfie editor, make this your go-to app to retouch and add some artistry to your selfies and portraits. From crooked smiles to skin blemishes and bad hair days, this app has the tools to improve your appearance while applying enhancements to photos overall.

Key Features:

  • Perfect smiles
  • Beautify Skin
  • Enhance eyes or correct red eye
  • Edit hair
  • Reshape facial structure
  • Add makeup
  • Light editing
  • Blur backgrounds
  • Create mirrored image
  • Add textures and custom frames

Price: $3.99

iOS & Android app available? Available for both

 

Got an Unexpected Reporter Call? 12 Ways to Handle a Surprise Press Interview

ChicExecs Senior Director of PR & Operations Kristen Wessel shares her best advice for professionals who find themselves surprised by and unprepared for a reporter’s questions. Nobody likes to be caught off guard, so it’s best to have a plan for these kinds of situations.

“Don’t be defensive if they start asking questions. Be friendly and thoughtful but don’t give too much away.”

Read the full Forbes article here.

 

 

How to Raise Kids in an Instagram World

ChicExecs Senior Director of PR & Operations Kristen Wessel shares how parents can safeguard their teens’ well-being with healthy social media practices. She explains that there are plenty of reasons to love using Instagram, however, social media can sometimes cause unnecessary comparisons, dissatisfaction with life, and a feeling of being left out.

“How can we address the problem of social media and teen mental health? It’s time for parents to get involved and tackle teen mental health at home.”

Read her full article here on FamilyToday.

 

Out-of-the-Box Retailers to Inspire Your Next Strategy

ChicExecs Co-Founder/Co-President Kailynn Bowling explains how there are still benefits to businesses owning retail space. The trick is to get creative with them.

“As co-founder of a retail strategy firm, I believe the hottest trend to get more customers through the front door is experiential retail.”

The article states that over 80 percent of all retail sales happen in brick-and-mortar stores. The problem that’s plaguing retailers in 2019: how to get young shoppers interested in offline shopping again.

Read her full feature here on Inc.

How to Bridge the Gap Between Marketing and Sales

ChicExecs Co-Founder/Co-President Nikki Carlson shares her tips on how businesses can bring their sales and marketing teams together to keep revenue growing.

Explaining the concept of “smarketing,” when brands combine sales and marketing into one department, it puts them on the same page to give customers the best experience.

“Most businesses treat sales and marketing as separate entities, but they’re two sides of the same coin. By creating a smarketing team, you can reduce friction and encourage growth.”

Read the full Inc. article here.

What International Brands Need to Know About the U.S. Market

ChicExecs Senior Director of Strategic Accounts Lydia Vargo explains what steps international brands can take to enter the U.S. market. Setting us apart from other global markets, U.S. consumers have all the power.

“No matter your success elsewhere in the world, the U.S. is a different playing field. Although outside success is an essential foundation for growing your brand, think about U.S. consumers first.”

Read the full Forbes article here.

 

How to Make Lasting Customer Relationships

ChicExecs Sales and Marketing Director Karolina Hobson shares her five strategies for building long-lasting customer relationships. Essential to brand loyalty, she explains you’ll see not only a happier customer base but a boost to your bottom line.

“Customer connections override customer skepticism and encourage them to stay with you for the long haul. Personalization and engagement are key to turning potential customers into buying customers.”

Read the full article from Business.com here.