Category: Outside the Suit

August Star of the Office: Brianna


Name:  Brianna Marie Fulce

Position:  Senior Account Manager


What three traits define you?

Creative  – Passionate – Cheerful


What gets you out of bed in the morning?

My Cocker Spaniel Vader and Coffee! Lol


Where is your favorite place to be?

San Diego or visiting my family in Utah


What’s your favorite thing about working at ChicExecs?

The exposure to upcoming trends and getting to work closely with buyers and designers. I also enjoy when I get to be involved with design and the creative product development process. At ChicExecs I have a tight group of colleagues that I’m lucky enough to call friends. I love the collaborative energy. Everyone brings something to the team. Which makes for a constant learning environment. One of us might help the other become more “creative” while another helps us become more “analytical”. It’s like we all make the complete puzzle and we are continually making one-another stronger.


If you could choose anyone, who would you pick as your mentor?

Diane Von Furstenberg – She’s lived an incredible life and is a true inspiration not only in her design but her philanthropic spirit.  My real life role model is my Grandma, Linda. She is kind to everyone, strong and loves her family fiercely. My mom is another role model of a strong, “Girl Boss”. She continues to inspire me daily.


What’s one piece of advice you would give someone just starting at ChicExecs?

Get to know your co-workers. Learning about the different departments will only make you a stronger employee! Be a sponge and learn everything you can!


What’s your go-to motto?

“Give a girl the right pair of shoes and she’ll conquer the world” #Girlpower!


Lastly, tell us something that might surprise us about you.


In my free time, I like to sketch fashion illustrations and come up with new designs. I enjoy sewing and working on my dress form to create custom dresses. Usually, vintage or POP culture inspired.


In the past, I arranged fashion shows. Working with vendors like Buckle, DEB and Rue 21. Etc

I facilitated every detail from coming up with the show theme, to selecting the garments and casting the models.

Check back on the blog to see next month’s Star of the Office!

The Women Behind ChicExecs: San Diego Woman Feature!

Working twice as hard in their hustle, the ladies behind ChicExecs know a thing or two about building a business from the ground up. For their 10th Anniversary, San Diego Woman Magazine took some time to chat with Nikki Carlson and Kailynn Bowling on what makes a successful company and how ChicExecs began.



Featured as part of San Diego Woman Magazine’s Women of Distinction, Nikki and Kailynn had some essential tips on building your business:


Be authentic 

“If you are a mom and find a product you need that doesn’t exist, then other moms probably feel the same way. Be aware that along the journey there might be those who will discourage you, but just stick with it.”


Find a mentor 

“Reach out to people – you will be surprised how many people are willing to help you. Don’t be afraid to ask for help.”


Don’t compromise

“Always uphold your morals and values. It will help you in the long run. Never work for just the success or money.”



Head on over to San Diego Woman Magazine to flip through the pages of this spectacular issue and read the full feature on these fierce females!

July Star of the Office: Megan!



Name: Megan Fowler
Position: Junior Marketing Executive

What three traits define you?

Diligent, devoted, easy going.

What gets you out of bed in the morning?
Literally– My dog Layla. She’s not allowed on the bed but sneaks up in the morning and has to lay on my neck. She definitely isn’t aware that her head weighs 20lbs.


Figuratively– Everyone I work with, no joke! I’m honestly so inspired just listening and being around all the amazing women I get to surround myself with every day. We all get along so well and are different in so many ways. Not sure how that works so I’ll just say it’s magic- something in the air here, I guess.

Where is your favorite place to be?


I’m from Santa Cruz and I’ve been in San Diego for 10 years so I think it’s safe to assume I like the beach. Even if I’m not there every day, there’s a certain comfort in knowing that it’s close. I’m also ALWAYS game for a Petco Park trip to watch the Padres, especially if the Giants are in town!

What’s your favorite thing about working at ChicExecs?


The bond. We are literally all each other’s cheerleaders. It’s such a close-knit group and we all have each other’s backs.


If you could choose anyone, who would you pick as your mentor?

Ellen DeGeneres. Because… she’s Ellen. Nuff said.

What’s one piece of advice you would give someone just starting at ChicExecs?


-Find out about every division of CE and what they do (dig in deep), It will make your job easier. *Knowledge is power


-Make a point to take laps around the office- don’t be scared to make new friends (it’s inevitable- don’t fight it).
-Stand out.


-Go above and beyond…


…Oh, you just asked for one? 😉

What’s your go-to motto?


It’s a saying I came up with a long time ago:
“Teamwork makes the dream work.”


Lastly, tell us something that might surprise us about you.


I was born on Easter so I celebrate my birthday at least twice a year (sometimes 3- my half birthday is a pretty key celebration).




Check back on the blog to see next month’s Star of the Office!

#ChicFourth Entrepreneur Party!


We don’t know about you, but we can’t believe July is already half over – where did the summer go? As we head back into reality after the long holiday, we can’t stop talking about our #ChicFourth of July party!

Here at ChicExecs HQ, the office was packed with patriotic pride as we connected local entrepreneurs with media, buyers, and social influencers! We saw the fireworks as up and coming business owners formed new relationships with the latest and greatest in the industry.

We had a blast celebrating America’s birthday – take a peak at the gallery below to see the sparks that flew on #ChicFourth:


Snacks Galore


From our friends at Hello Penny serving nice, cold drinks to the mouthwatering Mastiff Sausage Company, it’s safe to say #ChicFourth was stocked up on all things snack.







It’s All In The Details


You’re only as delightful as your decorations – dress up accordingly. ChicExecs was beaming with Independence Day pride with everything from red, white and blue themed party favors, outdoor fun, and a patriotic Photo Booth!








Work, Work, Work


While everyone was having fun in the sun – here at ChicExecs we know the work never stops. Media, buyers, and social influencers connected with local entrepreneurs as they pitched their new business ideas! If you look closely, you might even see some of our ultra talented Chic ladies enjoying the party while they network.








Proud to be Americans – and to help bring entrepreneurs together with media, buyers, and social influencers – all the ladies here at ChicExecs had a happy #ChicFourth!



Find out more about upcoming events at 






June Star of the Office: Sammi!



Name: Sammi Mendoza

Position: Account Executive, PR


What three traits define you?

Ambitious, caring, & organized.

What gets you out of bed in the morning?

My cats meowing for their breakfast!

Where is your favorite place to be?

 On the couch, in cute pajamas, drinking coffee out of a mug with a cheesy saying on it.

What’s your favorite thing about working at ChicExecs? 

 The growth opportunities that they have offered me, and the constant encouragement to reach for the stars!

If you could choose anyone, who would you pick as your mentor? 

Samantha Jones from Sex & the City or Diane Von Furstenburg.

What’s one piece of advice you would give someone just starting at ChicExecs? 

No matter the task you are given, do it to the best of your ability and more. I always tell every young professional I meet…if your job is to get coffee- get the hottest coffee you can, and get it done quickly. If you see an opportunity to make a positive change or suggestion to something, don’t be afraid to do so and show everyone what you’re capable of.

What’s your go-to motto? 

 Work until you no longer have to introduce yourself.

Lastly, tell us something that might surprise us about you.

Contrary to popular belief, I am actually NOT a biological member of the Gladden family……just kidding 😉 I just might be.




Fun fact: I know 100% of the words to 99.9% of Beyonce songs.


Check back on the blog to see next month’s Star of the Office!

May Star of the Office: Mackenzie!

Name: Mackenzie Sanderson

Position: PR Account Executive


What three traits define you?

Determined. Adaptable. Compassionate.


What gets you out of bed in the morning?

A veggie breakfast burrito, green tea in hand and knowing that each day brings new experiences to achieve your goals.


Where is your favorite place to be?

I’m a cliché SoCal girl – you can find me at the beach. Whether it’s on the weekend, getting a tan and jumping waves or eating dinner and watching the sunset during the week, the beach is the most relaxing place to be.


What’s your favorite thing about working at ChicExecs? 

I love the opportunity to succeed that ChicExecs not only provides but encourages. This is a strong group of women that push one another to do their best.


If you could choose anyone, who would you pick as your mentor? 

Kate Middleton! She exudes class and elegance with her fashion, style and presence.


What’s one piece of advice you would give someone just starting at ChicExecs? 

Go the extra mile, it’s never crowded!


What’s your go-to motto? 

Work smarter not harder. Working hard and hustling is definitely part of my everyday groove, but when push comes to shove, it comes down to thinking outside the box and getting out of your own comfort zone. That’s where creativity is born.


Lastly, tell us something that might surprise us about you.

I’ve traveled to 10 countries within one year. Scotland, Ireland, England, France, Germany, The Netherlands, Czech Republic, Italy, Spain, and Thailand. My goal is to explore a new country each year.




Check back on the blog to see next month’s Star of the Office!

9 Secrets to a Successful Trade Show


Prepping for a trade show is more than just booth set up. While some businesses have the secret recipe for networking at trade shows – it’s no secret. It’s simple: trade show success is measured by how much effort you put into it. 


But what specific strategies will boost your business? Check out our top nine tips for making the most of your trade show experience:


 Prep with a Press Release



Send a press release to media prior to the show, inviting them to your booth for a new product reveal.

Boost with a Buyer Release



Send out a buyer release to existing and new buyers, inviting them as VIP to set a meeting with you to review your product launch at your booth, before it’s released. Get them excited about your brand new business!

Tease with Treats



Offer special treats for VIP guests, such as cupcakes and drinks if they schedule a meet and greet time with you. Everyone loves freebies, and this will help you network and get face to face with the right people! 

Send Special Gifts

Send unique invites through the mail, like ice cream or cookies, prior to the show. This will attract buyers to your booth!

Meet & Greet

Schedule influencers to be at your booth at a specific time, while inviting buyers and media outlets to come at the same time for the perfect meet and greet sesh!

Use Social Media



Plan live social media streaming at your booth! Whether that’s an Instagram story, live Tweeting, or a customized Snapchat story, it’s essential for media and buyers to see the behind the scenes action during the trade show.

Keep Features Front and Center



Prepare press features that you can hang in your booth for credibility and recognition. Show your company off, you work hard – tell the world all the great features you get from that hustle!

Don’t Let Anyone Miss Out

Can a buyer not attend this year? Don’t forget to alert them about pre-show specials that they can take advantage of! No one should miss out on the ability to network.

It’s All in the Details



Make sure you have a compelling catalog, look book, and line sheet for your buyers to peruse.



Gear up for that next trade show with tips that will help you and your team thrive!



ChicExecs Star of the Office: Cassiopeia!


Name: Cassiopeia Guthrie


Position: Account Executive, Social Media


What three traits define you?

Whittling someone down into three traits is next to impossible, but if I had to choose three, I would probably select idealistic, proactive, and dynamic.


What gets you out of bed in the morning?

My kids, usually. Unfortunately, they don’t know how to make the coffee. 🙂 Ha! But as far as my inspiration for starting each day goes, I’d have to say that I simply love people, life, and throwing my energy in the ring for a common cause, and I believe that each of us is contributing to something bigger than ourselves.


Where is your favorite place to be?

This sounds somewhat cliche, but Disneyland! There’s nothing like the Happiest Place on Earth! That said, I sure spend a lot of time in Trader Joe’s.


What’s your favorite thing about working at ChicExecs?

My favorite thing about working at ChicExecs is working alongside a group of vibrant women who empower one another on a daily basis. It’s a fresh dose of inspiration every single day!


If you could choose anyone, who would you pick as your mentor?

I think we could all learn a lot from actor and activist Emma Watson. I respect how she carries herself with such confidence and character, and I look up to the way that she champions women’s rights, humanitarian causes, and sustainability. Watson knows her mind and heart and is a positive role model for young people, showing them that age and gender need not have any bearing on a person’s ability to change the world.

What’s one piece of advice you would give someone just starting at ChicExecs?

You’ve got this… and if you have any questions, just reach out and ask for help! We’re all here to help each other succeed!


What’s your go-to motto?

I absolutely love Don Miguel Ruiz’s Four Agreements:


1. Be impeccable with your word.
2. Don’t take anything personally.
3. Don’t make assumptions.
4. Always do your best.


This spectrum of simple statements forms a powerful guiding philosophy.


Lastly, tell us something that might surprise us about you.

People might be surprised to know that I’m not only a credentialed bilingual classroom teacher but also a certified babywearing educator!




Check back on the blog to see next month’s Star of the Office!

ChicExecs: Creating Company Culture Through Office Design


Inspiration can run dry for a number of reasons, but it shouldn’t be from your daily workspace. Creating company culture in the workplace isn’t just about adorning your walls with the company logo or painting everything in the same brand colors. It’s about crafting a unique, empowering environment that reflects your company and its team.

Here at ChicExecs, we’ve created a space that motivates, empowers and reflects the passions that our CEOs, Nikki and Kailyn, truly value. Take a peek at the different ways you can boost employee spirit while creating some serious office envy.


Play Up The Positive





Give your office a motivation makeover with empowering messages displayed on the walls. Inspiring surroundings can actually have a direct effect on their employees’ creativity, so whether it’s a tranquil setting, game area, or positive quotes – stir those creative juices.


Stock Up On Snacks



Being hangry never helps anything. Not only does stocking your office with tasty snacks keep your employees happy – it will ensure they are always focused. Providing fun perks like free food boosts spirits and I mean come on, it’s food.

Our latest obsession is our client Rise Buddy chips – they are the perfect crunch for that midday snack!


Collaborate With Chalk



Quick brainstorm? No need to furiously take notes on your laptop – just write on the walls. Although this satisfies a childhood dream, it’s actually a great benefit to have in any office. Keep organized in any meeting while scribbling away very important doodles. Who said you can’t have fun while working?


Make Time For Media




In the PR world, taking time to actually watch the media features we land for our clients is crucial. With televisions set up around the office, we can huddle around our Pinterest-inspired viewing area and watch as client struts their stuff on The Today Show, or Good Morning America – and bonus: we can even record it for our social!


Find Funky Furniture



From stylish swings to rustically worn wood, set up your space to reflect the vibe of your office. In PR, potential clients may be waiting in the front space of the office, and we often throw networking events, so having your working space on point is a must.


When it comes to your office space, there’s no such thing as “one size fits all.” Show off those vibrant vibes and your company’s personality by dressing up the decor in your workspace!



ChicExecs Entrepreneur Event: #ChicPaddysDay!


Wish there was a networking event that connected entrepreneurs with media, buyers, and digital influencers – all with an inspirational, Irish twist? Well, you’re in luck! Here at ChicExecs, we threw a St. Paddy’s Day themed shindig that allowed up and coming business owners to brush elbows with the right relationships that could help strike gold in their company.

We had the best time – take a look at the gallery below to get a glimpse of #ChicPaddysDay:



Prepare for speed pitching! Timothy Sher with Rise Buddy presents the popular rice crisp snack to influencers.



ChicExecs founders Nikki and Kailynn felt the luck o’ the Irish while posing in front of our St. Paddy’s Day photo wall.



Our friends from Cool Crave got creative with coffee and delicious ice cream treats throughout the event!




Check out this awesome video of the event:



We love hosting these networking events! The party was buzzing with media, buyers, and influencers and our amazing clients were making great connections. We look forward to the next event – will we see you there?


Find out more about our upcoming events at