ChicExecs Co-Founder/Co-President Kailynn Bowling discusses the factors to determine which emerging social platform is right for you and the social platforms to look out for.
She explains that over time, social networks will fall out of favor and leave room for newcomers. Marketers can’t pursue every social platform they come across; that would be a waste of time.
“Ultimately, you have to look at an emerging platform and decide if it’s a fit for your brand.”
Read the full Forbes article here.
According to ChicExecs VP of Public Relations and Digital Media Kristen Wessel, many employers choose not to do employee recognition during the holidays. She shares that even small tokens of appreciation go far for your employees because happy and engaged employees often lead to increased productivity and higher long-term earnings.
“The best way to honor your employees will come down to your company culture,” she explains.
Read the full Forbes article here.
How to Promote Press
As a follow-up to our blog How to Get Press for Your Brand, ChicExecs answers your biggest question of what comes next after you’ve gathered press. How you put your garnered PR to use is just as important as receiving it in the first place. You’re receiving a compliment you don’t want to take for granted. Here are three ways to maximize and promote your press coverage.
Get the Word Out to Your Email List and Social Media
This is your time to shine! Once you’ve secured that great press, let your followers know through email blasts and on your social media channels. There’s no point in getting a great compliment and not bragging about it. This is the quickest way to let the masses know the media attention you’re getting.
Put a Press Page on Your Website
Getting great press serves more than bragging rights. It’s your reference page. Just like providing references in a job interview adds to your credibility, adding a press page to your website does the same, but with your consumers. As you think about your website design to add this information, make the connection simple and easy to recognize for your online visitors. Did your product appear on Good Morning America? Display their logo. Add the text “As Seen On” to the homepage of your website where it would catch a consumer’s attention and add the media logos as you receive more press. Utilizing PR in this manner extends beyond the social media likes and praises. It builds the credibility that translates into sales.
Create a Physical Pressbook
At ChicExecs, we’re big believers in using PR to drive retail strategy. Think about using your press for more than marketing purposes and create a pressbook to show your retail buyers. This physical book should be well organized to flip through like pages of a magazine and highlight all of the press your brand has received. Bring it with you to buyer meetings where building that on-the-spot credibility is important.
Also think about where you’re presenting your press and get creative. If your brand participates in trade shows, here is another great arena to highlight your compliments. When you’re surrounded by booth after booth, you want yours to stand out. Find a way to make those endorsements visible to the attendees walking by. It’s a great way to capture their attention and gets them to stop and talk to you.
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Look to ChicExecs for expert PR tips and advice to take your PR strategy to the next level. Contact us today and let us get the best press for your brand.
ChicExecs Senior Director of Strategic Accounts Lydia Vargo gives her five reasons why your business needs a PR strategy, no matter your size or industry, and how to create one.
“In the world of PR, product reviews, influencer mentions and media coverage help prove to the world that your business is legitimate and serious.”
She explains that while it’s possible to grow a small business without a PR strategy, you aren’t necessarily setting your business up for long-term success.
Read her full Forbes article here.
ChicExecs Senior Director of Strategic Accounts Lydia Vargo discusses how each generation prefers to shop and how to use this information to transform your business.
“Keep in mind that everyone is unique, regardless of their generation.”
The article explains that when it comes to boosting retail sales, knowledge is power. Understanding generational buyer preferences is essential to building a better, more successful business.
Read her full feature here on StartupNation.
ChicExecs Sales and Marketing Director Karolina Hobson shares her tips for holding a full-time job and raising a family at the same time.
No one said it was easy! She explains that although you have days where you feel like you have no control over anything, the important thing to remember is that your life doesn’t have to consist of nonstop juggling.
“You can look to the excuse that there’s just not enough time in the day for everything or you can evaluate what needs to change in order to bring balance to your role as a working mom.”
Read her full article on Red Tricycle here.
ChicExecs Co-Founder/Co-President Nikki Carlson gives her expert tips on four essentials to include in your digital press kit. She explains that a good press kit makes it as easy as possible for journalists to write about you.
“Press kits help you send consistent information to the press, media pros, bloggers, influencers and more. This makes it easier to score good press that builds your business organically.”
Read more about the components to get started in her Inc. article here.
ChicExecs VP of Public Relations and Digital Media Kristen Wessel shares how parents can safeguard their teens’ well-being with healthy social media practices. She explains that there are plenty of reasons to love using Instagram, however, social media can sometimes cause unnecessary comparisons, dissatisfaction with life, and a feeling of being left out.
“How can we address the problem of social media and teen mental health? It’s time for parents to get involved and tackle teen mental health at home.”
Read her full article here on Red Tricycle.
ChicExecs Co-Founder/Co-President Kailynn Bowling shares her best practices for behind-the-scenes content and why it matters.
She explains that behind-the-scenes content is valuable to brands because it humanizes your company.
“Instead of pretending to be a high-and-mighty, perfect brand, you embrace your innate humanity to connect with customers in a way that’s real but still professional.”
Read the full Inc. article here.
The Benefits of Influencer Marketing
Whether you’re looking to implement a new social media strategy or produce a content-driven campaign, influencer marketing is a hot trend brands are embracing to grow their businesses. Marketing statistics show that not only do 49 percent of consumers depend on influencer recommendations, but 40 percent had purchased something after seeing it on Twitter, YouTube or Instagram. Let’s go over some of the basic concepts of influencer marketing and how they can benefit your business.
What are Influencers?
Sought-after celebrity endorsements are becoming a marketing tool of the past. People want someone they can relate to and an influencer inspires more authenticity. They bring with them a specific group of followers based around a niche, which makes them ideal for brand storytelling. When an influencer shows off a brand in their post, it sends a message of trust. Because there’s already a bond established between a follower and an influencer, or a blogger, they’re more inclined to see your brand or product as credible.
Bonuses to using influencer marketing:
- Boost more traffic to visit your website
- Increase sales
- Build brand accountability to a new audience
What is storytelling?
Referring to brand storytelling, think of it as the narrative of your brand. You’re doing more than supplying facts. You’re trying to set the tone and capture emotion. The message is more than “buy my product.” You’re telling the audience why your brand matters and exists.
Find Influencers Who Fit Your Product
The key to successful storytelling is finding an influencer who best represents your brand. Followers need to make the connection between your product and the influencer. You want them to visualize how your brand simplifies their needs and makes their life better.
Benefits of Using Influencers
With influencer marketing, you’re reaching your target audience immediately. You’re also getting great brand exposure reaching a large audience with one post. Depending upon the influencer you choose, some have 10,000 followers while others have over 100,000.
Another advantage is the user-generated content available. Influencers tend to publish stunning lifestyle photos to their Instagram feeds to keep their followers engaged. You now have access to these same photos to repost to your marketing social media accounts.
In addition to bringing you photos, tagging your brand on social media and inspiring their followers to be your potential customers, you’re getting a thorough, positive review of your product instead of taking a gamble on a random testimonial to be posted to your own social media feed or website.
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Contact us to see how we can increase your brand awareness and ultimately drive sales with influencer marketing.