Category: Outside the Suit


How to Get Press For Your Brand

5 PR Tips on How to Get Press

 

What does it mean to get PR for your business? From an entrepreneurial standpoint it means getting press, but in the public relations industry, it means having third party endorsements vouching for you and your brand. When mass media such as print, radio, TV and online platforms such as social media and blogs can vouch for your brand’s longevity, concept and notoriety, you’re receiving great PR to accomplish your ultimate goal, brand recognition.

 

Just as your brand is focused on understanding its target audience, it must apply the same idea to the media for press coverage. As experts in PR, here are 5 PR tips on how to get press for your business. 

 

PR Tip #1: Consider the Media Calendar

 

Just as businesses are easily glued to their fiscal calendars, the media has its own that revolves around seasons and holidays. The phrase “timing is everything” couldn’t be a truer statement when it comes to pitching the media with your brand.

 

What does it mean to pitch the media? It’s the way your brand (by email, letter or phone call) presents itself for media coverage. If your product is seasonal, you want to make sure you’re pitching during the right time of year to get coverage.

 

PR Tip #2: Know the Difference: Long Lead vs. Short Lead

 

In addition to understanding the seasons and holidays your product fits into, keep in mind the specific calendars each media outlet follows. For example, magazines have their own editorial calendars where journalists are often working on issues months in advance because they take time to publish.

 

When you tailor a pitch to a product meant to be covered months in advance, it’s considered a long lead pitch. Your brand might dream of appearing in that December gift guide, but a long lead must be sent in July to sufficiently meet the editorial calendar.

 

For daily TV programming, newspapers and blogs on the other hand, you wouldn’t want to pitch your brand’s winter must-haves mid-summer. For outlets needing your pitch a month in advance or less, you would send a short lead.

 

PR Tip #3: Understand the Publication

 

When journalists review your pitch, one of the first things they look for is relevance of your brand related to the stories they’re working on. Be mindful of the content you’re presenting them with and get to know the type of stories they air or publish. Do you feel your product will engage their readers or followers? Let them know why in the pitch.

 

PR Tip #4: Build Media Relationships

 

A big part of gathering press is showing you’re more than just an email address. There’s a personal approach to obtaining PR that’s often overlooked.

 

ChicExecs team members travel to cities like New York and Los Angeles six to eight times a year to meet with members of the media in person; complete with goodies in hand and ready to present products that are relevant to their stories and coverage. It’s important to remember that those behind the media outlets are just as human as you are.

 

Developing personal connections and getting to know their lives and interests deeply impacts your PR endorsements. It also helps you gauge the interest and relevance of future pitches.

 

PR Tip #5: Make Your Pitch Stand Out

 

It’s a competitive marketplace. Chances are, the media outlet you just pitched to will receive 10-20 more emails from your product’s competition. Your pitch should highlight something unique to the brand. Is there a captivating story behind the business? Does your brand give back to charity? Is your product eco-friendly? Think outside the box and don’t be afraid to get creative.

 

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Whether you’re a startup with questions on how to get press or a business looking to take your PR strategy to the next level, look to ChicExecs for expert PR tips and advice.

 

Contact us today and let us get the best press for your brand.

Retailers: How to Integrate Technology Into Your Brick-and-Mortar Space

ChicExecs Co-Founder Kailynn Bowling shares the common misconception that e-commerce and technology are the death of in-store retail shopping. She explains that if anything these two factors have changed the way people shop.

“Tech hasn’t ruined the future of brick-and-mortar stores. It is the future. Technology augments customer and employee experience. When you use it correctly, tech makes the shopping experience convenient and even fun for your shoppers.”

Read her expert tips here on how retail stores can use the latest technology to make themselves stand out.

Why Giving Back Increases Brand Loyalty

ChicExecs Co-Founder Nikki Carlson discusses the benefits of businesses giving back. She explains that although corporate responsibility is important, it should resonate with the brand and audience.

“Embrace your mission and values to create a giving program that will grow your brand and change the world for years to come.”

Read the full Forbes article here.

 

 

Assimilating Dogs into the Corporate World

ChicExecs Co-Founder Kailynn Bowling shares how various studies have showcased the advantages of bringing pets into the corporate setting. She explains that concept is still a work in progress, especially since there are so many things to consider before you can bring your dog to your workplace.

“The corporate life is a stressful and demanding environment, but your pet would find reasons to like it if you help them build confidence and develop correct behavior.”

Read the full article here on Business.com.

 

 

Seven Tips for Becoming a Better Salesperson

ChicExecs Senior Director of Strategic Accounts Lydia Vargo shares her tips to have you looking and sounding like a natural-born salesperson.

“In my experience, the best salespeople don’t memorize product features. Instead, they learn how to read other people.”

Read the Forbes full article here.

 

 

6 Emerging Trends in Social Media Marketing

ChicExecs Senior Director of PR & Operations, Kristen Wessel shares advice with TotalRetail on why retailers should harness the power of micro-influencers.

“They’re usually in more niche markets with highly engaged and loyal audiences.”

Read the full article here.

How to Repurpose Old Content to Boost Marketing Results

ChicExecs Sales and Marketing Director Karolina Hobson shares how businesses can benefit from repurposing content to spend less time agonizing over new blogs and social media posts and focus instead on sales and engagement.

“Some people are unsure about repurposing content because they fear Google penalizes for duplicate content or that customers will notice similar content across multiple platforms. However, when you repurpose content the right way, you have nothing to fear.”

Read her full article here on Business.com.

10 Effective Ways to Deal with Customer Objections and Make that Sale

ChicExecs Senior Director of Strategic Accounts Lydia Vargo was featured in a panel for the Forbes Business Development Council to weigh in on the best way to handle common customer concerns and how to turn those objections into a sale.

She gives her advice on defusing the situation: identifying the problem, removing the threat, asking questions for engagement and closing.

Read the full Forbes article here.

#TakeoverTuesday with ChicExecs

San Diego: Life. Changing. gave its social media followers an inside look at ChicExecs during its Takeover Tuesday event on Instagram.

The regional marketing campaign of the San Diego Regional Economic Development Corporation (San Diego EDC) featured what it’s like to work in the office and highlighted ChicExecs’ mission to help startups and small businesses from all over the country brainstorm new ways to generate retail sell-through and brand awareness.

Ready their article here and for the full Instagram experience, check out #TakeoverTuesday.