Retail PR & Digital Marketing

Retail Strategy

Garnering Brand Awareness and Shelf Placements For An International Skincare and Suncare Brand in Top U.S. Retailers

ChicExecs was approached by a leading Australian skincare and suncare brand to help them break into the U.S. market. With no footprint established stateside (zero U.S. warehousing or banking), becoming an international player required us to open new doors and lay the groundwork for their entry into a new competitive marketplace. To establish itself as an […]

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Capturing the Novelty of a Beauty Brand’s Cult Following Results in National Retail Placement

  ChicExecs Retail was secured to assist a luxury beauty brand with a cult following expand its retail distribution, taking its significant social media presence and matching it with store placements. Utilizing the brand’s high level of social reach and brand collaborations, our Retail Strategy team created a national cosmetics campaign targeting significant retailers. Our

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Increasing Awareness For Top Dog Accessories Brand With Stellar PR and Shelf Placement

ChicExecs was tasked with representing a new dog accessories brand with tremendous potential and a desire to gain PR exposure and retail space. The goal was to conduct a PR and Retail Strategy that coincided with each other to help the brand grow. We implemented a PR strategy to help boost brand awareness, which led

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Developing a New Brand’s Product Materials From the Ground Up As a Vehicle to Launch Its Offering to National Retailers

  A brand providing educational bilingual (Spanish/English) learning bears came to the ChicExecs retail department with just a vision and a sample bear. Working with the brand from the ground up, we would consult on packaging, marketing materials, and an updated website under development before approaching retailers.        Within three months, our team

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Barking Up a Storm to Tout the Many Flavors of Premium Pet Treats

  ChicExecs was tasked with helping a premium pet brand of French-inspired macaron dog treats entice well-known retailers and pet stores to carry their offerings. The novelty items were primarily available only to boutique and specialty resorts and the goal now was to introduce them to a broader, direct-to-consumer base. Using strong imagery and noteworthy

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Raising Self-Confidence in Consumers, A Women’s Activewear Brand Resonates With Retailers

    A new activewear brand contacted ChicExecs for our assistance with national retail placements. Its collection focused on items that made women feel more confident, including during and after pregnancy, knowing that being active, fit, and healthy helps build self-esteem. The brand’s backstory and its unique, comfortable, and trendy designs resonated with many retailers

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Styling a Hair Tool Brand’s Entry Into the U.S. Market, Boosting Its Innovative Tech With An Integrated Approach

A Japanese hair tool brand looked to partner with us to establish their presence in U.S. stores and media. With ChicExecs’ track record of building relationships with key influencers, media outlets and top retailers, the brand turned to us for help with a U.S. expansion project. The intention was to generate brand awareness and sales

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