Retail Strategy

ChicExecs was approached by a leading Australian skincare and suncare brand to help them break into the U.S. market. With no footprint established stateside (zero U.S. warehousing or banking), becoming an international player required us to open new doors and lay the groundwork for their entry into a new competitive marketplace. To establish itself as an […]

A new Canadian beauty brand had its sights on the U.S. market and needed to get into the top retailers. They turned to ChicExecs Retail to make that happen. We set the stage to pitch them to leading beauty and lifestyle publications to gain brand awareness and third-party endorsements. We simultaneously developed a campaign for

  ChicExecs Retail was secured to assist a luxury beauty brand with a cult following expand its retail distribution, taking its significant social media presence and matching it with store placements. Utilizing the brand’s high level of social reach and brand collaborations, our Retail Strategy team created a national cosmetics campaign targeting significant retailers. Our

ChicExecs was tasked with representing a new dog accessories brand with tremendous potential and a desire to gain PR exposure and retail space. The goal was to conduct a PR and Retail Strategy that coincided with each other to help the brand grow. We implemented a PR strategy to help boost brand awareness, which led

  In the saturated beauty industry, one brand reached out to ChicExecs for assistance crafting an out-of-the-box campaign. With only a few retailers under its belt, this beauty brand needed a makeover. The ChicExecs retail team implemented a targeted plan to help with sell-through and expand retail distribution.      The brand’s unique product line

  A Korean beauty brand affected by the pandemic approached our retail team to help them secure placement in CVS stores after unsuccessful attempts on their own. To grow its retail channels, it needed a fresh approach and introduction to key buyers for its sheet masks, skincare, and haircare line. Our expert team set up

  A brand providing educational bilingual (Spanish/English) learning bears came to the ChicExecs retail department with just a vision and a sample bear. Working with the brand from the ground up, we would consult on packaging, marketing materials, and an updated website under development before approaching retailers.        Within three months, our team

  ChicExecs was tasked with helping a premium pet brand of French-inspired macaron dog treats entice well-known retailers and pet stores to carry their offerings. The novelty items were primarily available only to boutique and specialty resorts and the goal now was to introduce them to a broader, direct-to-consumer base. Using strong imagery and noteworthy

    A new activewear brand contacted ChicExecs for our assistance with national retail placements. Its collection focused on items that made women feel more confident, including during and after pregnancy, knowing that being active, fit, and healthy helps build self-esteem. The brand’s backstory and its unique, comfortable, and trendy designs resonated with many retailers