Retail PR & Digital Marketing

Targeting Audiences With Strategic Ads, Using the Dynamic Catalog Carousel for a Stylish Kids Apparel Brand

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The Challenge

A brand offering stylish kids apparel was searching for the perfect partner that understood and could promote its products more effectively to their targeted audience via online ads. They chose ChicExecs based on the abundance of clients in the baby industry and proven track record of delivering excellent results.

The Strategy

Beginning with an account audit and reviewing the data, our team understood the need to separate audiences into moms versus grandparents. We implemented a strategy based on this information with tailored messaging and creative content for each target audience. The ChicExecs pros knew to add a well-performing creative format, the dynamic catalog carousel, which was not previously leveraged, along with best-performing single image and video messaging.

The Outcome

Before the brand started working with ChicExecs, its return on ads spend (ROAS) for Meta Ads was 2.4. With ChicExecs, ROAS for Meta Ads is at 4.47 and increasing. Not only is this a key performance indicator, but it also resulted in a happy client! Using our best strategies and knowledge of the most up-to-date industry trends, we supported the client in reaching new audiences and increasing brand awareness.

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