Retail PR & Digital Marketing

Styling a Hair Tool Brand’s Entry Into the U.S. Market, Boosting Its Innovative Tech With Beauty Influencers

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The Challenge

A Japanese hair tool brand looked to partner with hair and beauty influencers. With ChicExecs’ track record of building relationships with key influencers, the brand turned to us for help expanding into the U.S. and establishing U.S. influencers in the industry. The intention was to generate brand awareness and sales as well as educate a new audience on the innovative technology behind the product line.

The Strategy

Our team’s connections with hair and beauty influencers were called upon when crafting the initial outreach strategy. We identified the best ones to approach that covered hairstyles and trends extensively and could understand the importance of this new technology and its benefits to their loyal followers.

The Outcome

The outreach saw a total follower count of 1.5 million of the influencers ChicExecs partnered with, resulting in six influencers secured, 256K+ followers reached, 12K+ total engagements, and 45+ sales generated. The brand praised our services for their positive reception in the U.S. marketplace and our ability to connect them with the right influencers.

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