Retail PR & Digital Marketing

Spotlighting a Colorful Novelty Bath and Body Brand With a Fun Social Media Ad Campaign

The Challenge

The creators of cute, all-natural novelty bath and body products needed help finding their audience and gaining more customers by driving traffic to its website with paid social media ads. The task was to keep on message while introducing new seasonal, limited-time-only lines.

The Strategy

We used iterative testing to find the best audience and creative assets. Our digital marketing team advised how to produce creatives for each new seasonal line to achieve the best results on ads. The campaign focused on the safety of the handmade, natural line for adults and kids. It capitalized on the vibrant colors offered for each product, producing engaging ads that customers quickly wanted to click on for more information.

The Outcome

The husband and wife brand saw a 13-time return on ad spend during the holiday season! The paid social ads covered existing and testing campaigns to enormous success and client satisfaction. This proved significant for this small business, allowing it to prosper during its busiest time of the year.



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