Retail PR & Digital Marketing

Scaling Up Business For an Online Store Through Paid Social Media and Google Ads

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The Challenge

A client came to ChicExecs when they were not seeing ample results from its online purchases, requesting strategy and implementation for paid social and Google ads to increase conversions.

The Strategy

To achieve consistent and increased website purchases, we A/B tested creative/promo/format to develop an “Always On” campaign that consistently led to sales. We implemented best testing ads while utilizing video and retargeting to capture middle and bottom-of-funnel customers.

The Outcome

The result was great return on ad spend and heightened exposure, focusing on its exceptionally made products in the drinkware industry. Our team met and exceeded the client’s expectations in expanding and growing its online purchases.

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