Retail PR & Digital Marketing

Providing High-Quality Images for a Supplement Company Through Multiple Lifestyle and Product Photo Shoots

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The Challenge

Realizing they needed to enhance their digital assets, a supplement company came to ChicExecs requesting images for its website, social media, and promotional use. The task was to create lifestyle shots and a narrative of wellness and vitality for different ages. 

The Strategy

Our ChicExecs photographer conducted a discovery session with the client to evaluate the needs and preferences. From that, they decided on four models in a specific age range. We worked with a local modeling agency and secured four models that fit the lifestyle shoot perfectly.

The Outcome

The photo session resulted in high-quality professional photography that elevated the client’s website and was used for all its promotional purposes. The photos worked to tell a story of everyday health enthusiasts and those looking to try such approaches as intermittent fasting and how they worked the supplement into their daily routines. Styled product images also provided a fun way to illustrate the benefits of the offerings, with attention paid to color and backgrounds.

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