Retail PR & Digital Marketing

Placing a New Beauty Brand Onto the Shelves of Top Retailers Nationwide

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The Challenge

A new Canadian beauty brand had its sights on the U.S. market and needed to get into the top retailers. They turned to ChicExecs Retail to make that happen.

The Strategy

We set the stage to pitch them to leading beauty and lifestyle publications to gain brand awareness and third-party endorsements. We simultaneously developed a campaign for retailers detailing the top benefits of the brand with these media testimonials, leveraging specific aspects that made the brand stand out for consumers.

The Outcome

The media campaign resulted in top placements in Vogue, Marie Claire, Brydie, Glamour, Allure, and Harper’s Bazaar. We followed that with numerous in-store and online retail spots (15 and counting!), surpassing our client’s goals of filling store shelves and receiving substantial orders from well-known retailers, such as Target, Neiman Marcus, and Macy’s.

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