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The Challenge
ChicExecs PR has enjoyed working with the leader in STEM-based rocket launchers and toys for kids for the last several years. The time arrived for the brand to expand operations and thus, focus its PR efforts on building it into a household name for consumers and retailers.
The Strategy
A strategic plan was implemented to support retail sell-through campaigns with retail partners in the U.S. and Canada, including but not limited to Target, Walmart, BJs, Toys R Us (Canada), and more by, securing high-quality press features that direct to retail locations and online. The social media team focused on shareable content, strategic post boosting and utilizing in-app features to drive engagement with stories, polls, question boxes, reel responses and more. The PR team worked on new product launches and supported the brand’s expansion as the line grew.
The Outcome
The recent campaign secured 152 press mentions and 5.62 billion online readers. This accounted for 8.38 estimated online views. The success of the P.R. initiative was the ability of our team to work hand-in-hand with the client to tell their story and focus on the educational benefits of the products (while also focusing on fun!).
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